Jo van Riemsdijk and Kate Baird established CX Talent Ltd in response to a significant market demand for a specialized Customer Experience recruitment service. Jo van Riemsdijk notes, "There is increasing evidence of a direct link between customer satisfaction and profit, and yet, recruiting for Customer Experience is notoriously challenging." Until recently, companies often sought CX candidates from agencies specializing in Digital Marketing, Call Centres, CRM specialists, or general agencies. However, there was no exclusive agency dedicated solely to the CX sector.

Feedback from both agencies and clients indicated the difficulty and time-consuming nature of finding the right candidates for CX roles. CX Talent addresses this gap by offering a consultative approach. Understanding a company's culture, ideals for Customer Experience and its stage in achieving these goals allows CX Talent to focus on specific skills and experiences required. Once these criteria are established, the agency actively seeks out candidates who meet these requirements.

“With over 20 years of sales, account and general management, marketing and operational experience of our own, we are both completely committed to developing CX Talent Ltd as a vital resource for this exciting and important sector.”

Recognizing the need to support candidates with CX experience in their career progression and help businesses and HR departments in sourcing the right individuals, CX Talent acknowledges that each company is at a different stage of development in their Customer Experience journey. The agency tailors its approach based on a business's specific stage, whether in initial phases, maturity, or development, to identify the most suitable candidates.

CX Talent comprises a growing team of exceptional candidates who approach Customer Experience requirements with creativity. With a consultative approach, the agency aligns a company's business needs with individuals possessing the relevant skills and experience, aiming to propel the business forward.