30 Most Innovative Companies to Watch 2024

Octopus Energy Is Making Energy Fair, Clean, and Simple for All Using Technology

The company’s influence spans across diverse sectors, from residential and commercial energy solutions to electric vehicles and cutting-edge energy storage technologies.

By SBR
July 30, 2024 1:43 AM
Greg Jackson, Founder & CEO, Octopus Energy Photo by SBR

Greg Jackson, Founder & CEO, Octopus Energy


Octopus Energy is deeply committed to reshaping the global energy landscape with a strong focus on sustainability. The company's mission is centered around advancing environmentally friendly, intelligent, and cost-effective energy solutions on a global scale.

Central to Octopus Energy's ethos is its dedication to putting customers first. This commitment manifests through a steadfast adherence to principles of fairness, transparency, and delivering exceptional customer service in every interaction. By prioritizing customer satisfaction and trust, the company aims to redefine standards within the energy sector.

Octopus Energy is spearheading transformative change through the deployment of cutting-edge technologies designed to make renewable energy the new standard. By leveraging innovative solutions, the company aims to diminish worldwide reliance on fossil fuels, thus contributing to a cleaner and more sustainable future for generations to come.

As a prominent player in the energy sector, Octopus Energy operates through a network of 10 distinct entities spanning across 6 countries and 3 continents. These include Octopus Energy Retail, Kraken Technologies, Octopus Energy Generation, Kraken Flex, Octopus Electric Vehicles, and the Octopus Centre for Net Zero. Each entity plays a crucial role in supporting the company's overarching mission and expanding its global footprint.

Octopus Energy's commitment to sustainability extends beyond mere rhetoric; it is deeply embedded in the company's operational philosophy and strategic initiatives. By integrating renewable energy sources into its offerings and advocating for widespread adoption, Octopus Energy aims to drive significant environmental impact and promote sustainable living practices globally.

The company's dedication to innovation is evident in its continuous efforts to develop and implement state-of-the-art technologies that optimize energy efficiency and promote clean energy alternatives. Through initiatives like the Octopus Centre for Net Zero, Octopus Energy fosters collaboration and innovation to accelerate the transition towards a net-zero carbon economy.

Octopus Energy's influence spans across diverse sectors, from residential and commercial energy solutions to electric vehicles and cutting-edge energy storage technologies. By embracing a holistic approach to sustainability, the company aims to empower individuals, businesses, and communities to embrace greener practices and reduce their carbon footprint.

In addition to its operational prowess, Octopus Energy is actively involved in shaping policies and regulations that support renewable energy adoption and sustainability initiatives globally. By advocating for progressive policies and collaborating with policymakers and industry stakeholders, the company seeks to create an enabling environment for sustainable energy practices worldwide.

Octopus Energy's success is driven by a dedicated team of professionals who share a passion for sustainability and innovation. The company nurtures a culture of creativity, collaboration, and excellence, empowering its workforce to develop groundbreaking solutions and drive positive change in the energy sector.

Looking forward, Octopus Energy remains steadfast in its commitment to advancing sustainability and promoting responsible energy consumption practices. By leveraging its expertise, resources, and global reach, the company is poised to play a pivotal role in shaping the future of energy and driving meaningful progress towards a more sustainable and equitable world.

Put simply, Octopus Energy stands as a beacon of innovation and sustainability in the global energy sector. Through its unwavering dedication to customer-centric values, transformative technologies, and strategic initiatives, the company is redefining what it means to be a leader in sustainable energy solutions. With a clear vision for a greener future and a proactive approach to addressing global energy challenges, Octopus Energy is paving the way towards a cleaner, more sustainable world for generations to come.

Greg Jackson: Founder & CEO

Greg Jackson is the founder of Octopus Energy Group, the global energy and technology company driving the affordable, green energy system of the future. Launched in 2016, the Group now serves 7.2 million customers across 18 countries, and operates a £6bn portfolio of renewable energy assets across Europe.

Octopus drives the tech-enabled green energy transition, innovating relentlessly to make energy better for consumers and the planet. Kraken, Octopus’s proprietary green tech platform, is at the heart of the Group’s growth and is now contracted to serve over 40 million accounts across the globe, with further 10 million to follow soon.

Octopus has attracted over $2.3 billion worth of funding from international energy companies, large pension funds and global investors, and has valued the company at around $8 billion.

Greg is a serial tech entrepreneur and has built and sold a number of successful businesses before starting Octopus. He is an angel investor in a wide range of start-ups, and is a key thought leader in the UK on issues related to energy transition, energy costs and innovation.

Octopus Energy is powering over six million homes in Britain and abroad with award-winning customer service and innovative green energy offers, while building a more sustainable energy system for tomorrow.

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