Trove is Leading the Resale Revolution with Scalable Branded Recommerce Solutions that Extend the Life of Millions of Products, Creating more Inclusive, less Wasteful Business Models

Trove, the all-in-one platform for branded resale, powers the trade-in and resale of beloved brands, delivering sustainable and profitable growth at scale. By transforming pre-owned items into valuable assets, it provides an innovative solution for brands seeking to embrace a circular economy.

Streamlining Resale-as-a-Channel

Brands possess millions of items owned by their customers, representing a vast untapped resource. Trove's technology and logistics engine simplifies the complexities of reintegrating these products into both in-store and digital sales channels. This process facilitates the resale of items to new customers, creating a seamless, circular retail model. The company’s robust system handles everything from product intake and inspection to refurbishment and resale, ensuring that brands can efficiently capitalize on their pre-owned inventory.

The logistics infrastructure of Trove is designed to support large-scale operations. Its sophisticated tracking and inventory management systems ensure that items are accurately processed and listed for resale, minimizing delays and maximizing customer satisfaction. By reducing the friction traditionally associated with resale, Trove enables brands to focus on what they do best—delivering high-quality products and experiences to their customers.

Partnering with the World’s Most Beloved Brands

Trove’s white-label option delivers authentic brand experiences that engage existing customers while attracting new ones. By seamlessly integrating into a brand’s ecosystem, it ensures that the resale process feels like a natural extension of the original purchase journey. This approach not only enhances customer loyalty but also reinforces the brand’s commitment to sustainability.

The company partners with renowned brands such as Eileen Fisher, REI, Lululemon, Patagonia, and Arc’teryx, leveraging their strong brand identities to create compelling resale programs. Each partnership is tailored to the brand's unique values and customer base, ensuring that the resale experience is consistent with the brand’s overall ethos. This bespoke approach has proven effective in driving customer engagement and expanding market reach.

Leveraging Products as Valuable Assets

Trove provides a true-to-brand resale experience, valuable insights, and the operations needed for retailers to establish scalable and profitable resale programs. By treating pre-owned items as valuable assets rather than second-hand goods, the company transforms the perception of resale and elevates it to a strategic business model.

The platform offers detailed analytics and insights, allowing brands to understand customer preferences and behaviors better. This data-driven approach enables brands to optimize their product offerings and marketing strategies, driving increased sales and customer satisfaction. Moreover, Trove’s comprehensive operations support, including product authentication, refurbishment, and logistics, ensures that every aspect of the resale process is handled efficiently and professionally.

Growing into the Future

Trove’s brand partners are forging deeper relationships with their customers, yielding far-reaching benefits for their businesses and the collective future. The company’s resale model not only drives sustainable growth but also fosters a sense of community and shared values among customers.

For instance, Eileen Fisher has seen a 107% increase in customer lifetime value through its partnership with Trove. This impressive figure highlights the potential of resale programs to enhance customer loyalty and generate long-term value. Similarly, REI sold over 1 million pre-loved items in 2021, demonstrating the scalability and effectiveness of Trove’s solution.

Lululemon has integrated point-of-sale trade-in options across more than 400 stores, making it convenient for customers to participate in the resale program. Patagonia, known for its commitment to sustainability, has achieved an impressive 80% sell-through rate for online inventory within one week. Arc’teryx, another outdoor apparel brand, has experienced double growth in trade-ins year over year, underscoring the increasing popularity and success of the resale model.

Case Studies: Real-World Impact

Eileen Fisher: Enhancing Customer Lifetime Value

Through its collaboration with Trove, Eileen Fisher has successfully elevated its resale program, leading to a 107% increase in customer lifetime value. This partnership has enabled the brand to offer a seamless resale experience that aligns with its sustainability goals. Customers are not only more engaged but also more likely to return, resulting in increased sales and brand loyalty.

REI: Scaling Pre-Loved Sales

REI’s partnership with Trove has enabled the company to sell over 1 million pre-loved items in 2021. This milestone demonstrates the scalability of Trove’s platform and its ability to handle high volumes of inventory. By offering high-quality pre-owned products, REI has expanded its customer base and reinforced its commitment to environmental stewardship.

Lululemon: Integrating Trade-In Options

Lululemon has integrated point-of-sale trade-in options across more than 400 stores, making it easier for customers to trade in their pre-loved items. This initiative has not only facilitated the resale process but also strengthened the brand’s relationship with its customers. By providing a convenient and rewarding trade-in experience, Lululemon has driven increased participation and engagement in its resale program.

Patagonia: Achieving Rapid Sell-Through Rates

Patagonia’s partnership with Trove has resulted in an impressive 80% sell-through rate for online inventory within one week. This rapid turnover underscores the effectiveness of Trove’s platform in driving sales and meeting customer demand. Patagonia’s resale program has become a key component of its sustainability strategy, demonstrating the viability of resale as a mainstream business model.

Arc’teryx: Doubling Trade-Ins

Arc’teryx has experienced double growth in trade-ins year over year through its collaboration with Trove. This consistent growth highlights the increasing acceptance and popularity of resale programs among customers. By offering high-quality pre-owned products, Arc’teryx has not only reduced waste but also created additional revenue streams and enhanced customer loyalty.

Terry Boyle, CEO, Trove

By seamlessly integrating into a brand’s ecosystem, Trove ensures that the resale process feels like a natural extension of the original purchase journey. This approach not only enhances customer loyalty but also reinforces the brand’s commitment to sustainability.