Singapore Tightens Digital Financial Advertising Rules Amid APAC Marketing Boom
The Monetary Authority of Singapore has issued drastic measures to tighten standards around online financial content and digital advertising, as it seeks to curb misleading practices that could harm consumers.
AI Pressure Mounts, but Creative Execution Still Rests on Human Shoulders
As artificial intelligence redefines how marketers target, analyze, and create, advertising agencies double down on skilled project managers to keep campaigns grounded, strategic, and effective.
Omnicom Expands its Reach in E-commerce with Flywheel Acquisition
“The acquisition of Flywheel significantly broadens our reach and influence in the rapidly expanding digital commerce and retail media sectors, two of the fastest-growing parts of the industry.”