Who Builds Genesis Cars and Where They’re Manufactured
A closer look at who makes Genesis cars and how that decision shapes its global reputation.
(Photo: SBR)
Genesis cars are manufactured by Hyundai Motor Company, one of the largest automotive manufacturers in the world. Established as a standalone luxury division in 2015, Genesis offers a refined lineup of sedans and SUVs built with a focus on premium craftsmanship, innovation, and performance. While most Genesis vehicles are built in South Korea, some models are also assembled in the United States, specifically for the American market.
A Rising Star in the Luxury Auto Market
Genesis emerged from Hyundai’s ambition to rival German and Japanese luxury brands. Initially introduced as the Hyundai Genesis sedan in 2008, the brand officially launched as Genesis Motor LLC in 2015. With a vision to combine design elegance, cutting-edge technology, and world-class engineering, Genesis quickly gained traction in competitive markets like the U.S. and Canada.
The first model under the independent Genesis badge was the G80 sedan, followed by the flagship G90 and the more compact G70. In recent years, the company expanded into SUVs with the GV70 and GV80, and has started producing electric variants like the GV60 and Electrified G80.
Where Are Genesis Cars Made?
Most Genesis vehicles are produced at Hyundai’s Ulsan plant in South Korea, one of the largest automotive manufacturing facilities in the world. Additionally, Genesis has operations in Irvine, California, home to Genesis Design North America, and recently began assembling EV models like the Electrified GV70 in Montgomery, Alabama to meet local demand and optimize shipping logistics.
This strategic production approach not only supports efficient global distribution but also aligns with Genesis’ sustainability goals and localization strategies.
Hyundai and Genesis: What Sets Them Apart
Although Genesis is owned by Hyundai, it operates as a distinct brand, offering a premium experience well beyond Hyundai’s mainstream models. Genesis vehicles are designed with a different aesthetic philosophy focusing on “Athletic Elegance” and are built with higher-grade materials, advanced safety systems, and refined performance dynamics.
Unlike Hyundai vehicles, Genesis cars come with unique branding, dedicated service centers, and tailored ownership experiences, including valet servicing and complimentary maintenance packages for new buyers.
Key Models and Their Production Origins
Genesis G70: Manufactured in South Korea
Genesis G80: Produced in South Korea
Genesis GV80: Assembled in Ulsan, South Korea
Genesis GV70 EV: Currently assembled in Alabama, USA for North America
Genesis G90: Luxury flagship sedan made in Korea
Genesis GV60: Fully electric crossover, also produced in South Korea
Each model reflects the brand’s commitment to innovation, design excellence, and technological sophistication.
Market Performance and Consumer Reception
In just a few years, Genesis has carved a significant niche in the luxury automotive space, particularly in North America. The brand consistently earns accolades for quality and design. Notably, the Genesis G70 was named North American Car of the Year and has ranked highly in J.D. Power’s Initial Quality Studies.
Consumer perception of Genesis is steadily climbing, thanks to its blend of luxury, reliability, and value. The brand also continues to grow its dealership network across the U.S., offering customers personalized services and a premium showroom experience.
Frequently Asked Questions
Who manufactures Genesis cars?
Genesis cars are manufactured by Hyundai Motor Company, primarily in South Korea, with some models assembled in the U.S.
Is Genesis a Hyundai brand?
Yes, Genesis is Hyundai’s luxury vehicle division, operating as a distinct premium brand since 2015.
Are Genesis cars made in the U.S.?
Yes, select Genesis models like the Electrified GV70 are assembled in Montgomery, Alabama, for the U.S. market.
Where is the Genesis headquarters located?
Genesis headquarters is located in Seoul, South Korea, with U.S. operations based in Irvine, California.
What makes Genesis different from Hyundai?
Genesis offers luxury-focused vehicles with elevated performance, design, and service features compared to Hyundai’s mainstream lineup.
Understanding who makes Genesis cars helps explain why the brand balances Korean engineering with global luxury ambitions.
