Augie Ray, a Vice President Analyst at a leading research firm, focuses on helping companies improve customer experience through smart use of data and customer-centric strategies. With over 20 years of experience, Ray has developed expertise across multiple facets of CX management.

Ray provides companies with helpful tips to improve customer experience. He advises listening closely to customer feedback gathered through surveys, complaints, and social media monitoring. 

Any issues or problems identified should be addressed quickly. Mapping out the end-to-end customer journey enables companies to pinpoint pain points and friction, which can then be smoothed out through process improvements. Developing detailed customer personas allows for personalization of services to meet the needs of different segments. 

Finally, utilizing CX metrics and indicators helps track progress over time and identify which efforts are working versus those that are not delivering results. Following this strategic guidance can help organizations constantly refine and optimize the customer experience.

Augie Ray has worked in different industries and made a big impact wherever he goes. At American Express, he focused on something called the Voice of Customer (VoC). 

That means he listened to what customers had to say and used their feedback to make things better. He even started a team called CX Action to take action on customer feedback. 

He also came up with a cool program to turn happy customers into advocates on social media. He found that social media listening wasn't worth the investment for his company, but he always looks for the best solutions.

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At USAA, a financial services company, Augie Ray was in charge of all things social media. He took care of customers, managed the company's reputation, and built communities. He also helped the company figure out how to use the sharing economy to their advantage. He worked closely with the marketing department to create social media marketing programs. 

Before all that, Augie Ray worked at a digital agency called Fullhouse. He led a team that created amazing digital experiences for marketers. They used all kinds of cool technology like websites, mobile apps, and even augmented reality. They also came up with fun games and strategies to get people interested in products.

Augie Ray's contributions to the field of CX are nothing short of remarkable. His ability to simplify complex concepts, provide actionable insights, and drive tangible results sets him apart.