CX

The ‘Godmother’ of Customer Experience: Jeanne Bliss

Since 2002, Jeanne has extended her guidance to over 20,000 leaders worldwide, underscoring the importance of prioritizing the enhancement of lives as a fundamental strategic vision.

By Donna Joseph
Nov 16, 2023 3:39 AM
Jeanne Bliss Photo by SBR

Jeanne Bliss is renowned worldwide for guiding companies towards achieving business growth through courageous leadership and elevated business practices. She is a globally recognized figure for her role in transforming businesses to attain growth driven by customer satisfaction. As a five-time Chief Customer Officer and a coach, her strategies have been extensively tested in the field and proven successful. Jeanne’s 5-Competencies for Customer-Driven Growth have been embraced globally, and her four best-selling books on customer experience and leadership serve as essential guides in the CX profession.

Jeanne Bliss is not only the co-founder of the Customer Experience Professionals Association but is also affectionately known as the "godmother" of customer experience. Jeanne also founded Customer Bliss and currently serves as its Chief Executive Officer.

For over 35 years, Jeanne has been committed to helping both companies and individuals in realizing their highest potential. She directs them in delineating, building, and embodying behaviors and actions that forge robust connections with customers, nurturing profound and memorable relationships. Serving as the inaugural Chief Customer Officer at notable companies such as Lands’ End, Coldwell Banker, Allstate, and Microsoft Corporations, her long standing mission has been to foster these meaningful connections. Since 2002, Jeanne has extended her guidance to over 20,000 leaders worldwide, underscoring the importance of prioritizing the enhancement of lives as a fundamental strategic vision.

In a business landscape that places significance on the harmony between principles (what is considered right) and routines (how actions are executed), Jeanne underscores that the enduring impact of how people feel represents the most valuable currency for a brand. Through her speeches and workshops spanning diverse business sectors in both B2B and C2B companies, Jeanne supports leaders and organizations in navigating a path toward a meaningful and authentic customer experience. This approach aims to create a lasting impression and cultivate passionate advocates, fostering support both within and beyond the confines of their business.


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