Amazon announced on Wednesday its latest endeavor to offer healthcare services, intending to provide cost-effective health benefits for Prime members. Through a recent partnership with One Medical, the healthcare company acquired by Amazon in the previous year, Prime members will be granted access to a specialized care team that is easily accessible. The One Medical membership will include unlimited utilization of on-demand virtual healthcare services round the clock, incorporating video consultations and in-app solutions for the swift treatment of everyday health concerns.

The membership fee covers in-person appointments at One Medical clinics nationwide, although these visits necessitate extra payments made directly or through insurance plans.

This program is accessible to Prime members for $9 per month or $99 per year in addition to their current Prime subscription. Members have the option to include up to five more memberships, each costing $6 per month. Initially, the companies had stated that memberships would be priced at $144, but they reduced the cost in order to attract a larger customer base.

“When it is easier for people to get the care they need, they engage more in their health and realize better health outcomes,” Neil Lindsay, senior vice president of Amazon’s Health Services, said in a statement.

“That’s why we are bringing One Medical’s exceptional experience to Prime Members — it’s healthcare that makes it dramatically easier to get and stay healthy.” These quotes were extracted from WSJ.

This latest initiative signifies Amazon's ongoing commitment to strengthen its healthcare sector, which comes after a series of unsuccessful attempts to establish a foothold in the industry.

In 2021, Amazon made clear its ambition to diversify into in-person medical services, announcing plans to establish medical centers in more than 20 cities. Nevertheless, the company eventually disclosed its choice to discontinue its at-home healthcare service, Amazon Care, by the conclusion of 2022, citing difficulties in forging partnerships with larger corporations and expanding its customer base.

The launch of Amazon Clinic faced delays during the summer following a letter from Senators Elizabeth Warren (D-Mass.) and Peter Welch (D-Vt.) to Amazon executives, expressing concerns about potential risks to users' private health data. The senators highlighted an investigation by the Washington Post, which revealed that Amazon Clinic users were required to relinquish significant portions of their private health data to utilize the service.

Meanwhile, Amazon Clinic had been conducting tests for delivering prescription medication via drone in two cities. Amazon's telehealth services were primarily focused on providing virtual care for various conditions and addressing minor health issues.

The Covid-19 pandemic led to a significant surge in the popularity of telehealth, which has remained a preferred method for accessing healthcare services even after the pandemic.