🔺30 Leading Companies of the Year 2025
We’re Improving the Way People Access Healthcare and Disability Services: Mark Woodland, CEO of Kismet
We connect the physical and digital worlds to help empower greater access to disability and healthcare services at the tap of a button.
Mark Woodland, CEO, Kismet
Kismet, an Australian company, was founded to ease the heavy administrative load that often slows access to disability, therapy and home care services by giving providers a more streamlined way to manage their daily responsibilities. It was set up in 2023 in South Melbourne. The company built a platform that allows people to request support, describe their needs and quickly receive a shortlist of verified providers, creating a smoother experience than traditional searches that rely on directories, calls or scattered recommendations. As users submit details about therapy requirements, accommodation needs or daily-living assistance, Kismet’s system distributes the request to suitable providers and returns options within about two days, giving people a far more organised way to secure care while reducing the time normally spent managing multiple enquiries.
This matching workflow also connects directly with funding arrangements such as the National Disability Insurance Scheme, allowing users to track spending, monitor budgets, review invoices and stay aware of their remaining balances without juggling emails, forms or spreadsheets. The company frames this as part of a broader digital care ecosystem that handles both the search for providers and the ongoing coordination of services, creating one environment that bridges the gap between individuals, carers and care professionals from the first request through ongoing support.
Growth Backed by Investment and Recognition
Kismet gained momentum quickly as interest in streamlined care coordination grew, leading to a significant seed round that raised millions from major investors who backed the company’s belief that care matching needs to be redesigned. The funding allowed Kismet to expand its provider network, improve its matching engine and extend services nationwide, accelerating adoption across disability care, therapy services, supported accommodation and behavioural support. This rapid growth drew national attention when business publications named Kismet as the fastest-growing new company in Australia, reflecting not only strong user uptake but also growing trust from providers who saw value in joining a system that connects them directly with clients.
As Kismet expanded, the company increased the number of verified providers across therapy, support work, accommodation and behavioural care, creating a broad pool of service options that helps reduce waiting times. This expansion strengthened the platform’s ability to assist people with a wide variety of needs, whether a child requires speech therapy, an adult needs behavioural support or a family seeks accommodation services for longer-term disability care. With a larger provider base, Kismet could refine its matching process so that people receive options suited not just to location and availability but also to the specific nature of their support requirements.
How the Service Coordinates Care from Start to Finish
Kismet’s matching system begins with an enquiry, where a user describes their needs and preferences in detail. This information is reviewed and matched with available providers who meet the requirements, allowing Kismet’s staff to prepare a shortlist that is personalised rather than generic. By handling verification, credential checks and suitability assessments in the background, Kismet relieves individuals and carers from the often-overwhelming task of evaluating providers on their own, which can involve repeated calls, inconsistent availability and uncertainty about qualifications.
Once users receive their shortlist, they can schedule appointments, manage billing, approve invoices and monitor care plans directly through the Kismet platform. The system integrates an organised budget-tracking tool for those using NDIS plans so that spending remains transparent throughout the support period. This creates a single place where people can review service history, upcoming appointments, invoice progress and funding status.
Providers also benefit from Kismet’s system because they receive well-defined client requests that match their services, reducing administrative time spent advertising, fielding mismatched enquiries or managing complex scheduling. When providers rely on Kismet for client matching, they free themselves to focus more on delivering services instead of managing backend tasks, which often slow smaller practices. The platform effectively becomes a connector that improves visibility for providers while giving users faster access to services.
Kismet’s model works because it treats care coordination as a continuous workflow, linking the initial request, verification, matching, scheduling and financial oversight in a way that allows users and providers to move through each stage without the friction usually found in the care sector. This approach gives people who need support a more efficient experience while offering providers a structured pathway to connect with clients.
Challenges, Opportunities and the Road Ahead
Even with strong momentum, Kismet operates in a sector that carries significant responsibility. The company must maintain rigorous verification processes to ensure that providers meet professional and ethical standards, especially as demand grows and more providers join the network. Protecting personal and health information remains essential as well, and the company must continue investing in secure systems that comply with the strict requirements governing disability care and therapy services.
The availability of providers also influences how effectively the platform can meet user demand. Some regions face shortages in therapy and specialised care, meaning Kismet must continually expand its provider network so users receive timely options. Differences in local regulations, funding rules and administrative procedures add further challenges, requiring the platform to adapt to regional variations while maintaining a unified user experience.
Despite these hurdles, the company’s progress suggests strong potential for long-term influence, particularly as Australia continues to experience growing demand for disability support, early-intervention therapies and home-care services. Many families and carers struggle with fragmented processes, long waitlists and administrative fatigue. By offering one platform that manages provider discovery, scheduling, verification and funding oversight, Kismet has positioned itself as an option for people seeking a smoother path to essential care.
Funding momentum, national recognition and rapid provider expansion reflect a broader shift toward digital-first care coordination, and Kismet stands in a position to shape how support services are organised. If the company continues strengthening its network while maintaining high standards for verification, user privacy and service quality, it may help build a more organised system that reduces burdens on families and providers alike.
A New Model for Accessible Care
Kismet shows how digital coordination can reduce the friction that often stands between people and the care they need. The platform brings together provider matching, plan management, budget tracking, scheduling and communication in a single environment, giving people a structured path through processes that traditionally require significant time and effort. Providers gain access to well-matched clients without unnecessary administrative labour, creating a mutually supportive ecosystem where both sides benefit.
As demand grows for disability support, therapy services and home assistance, Kismet’s vision of a connected care experience may help reshape how services are delivered, giving families a way to secure support more quickly while helping providers maintain sustainable workloads. The company’s continued expansion suggests that digital coordination has a significant role to play in the future of care, and Kismet’s model offers a glimpse of how that future may unfold.
Mark Woodland, CEO, Kismet
Kismet makes it simpler for families to secure verified care providers so they can focus on support instead of paperwork.