Our Mission is to Bring Robot Intelligence to Everyday Life: Andrew Lee, CEO of Neubility

Neubility is a technology company that is advancing camera-based autonomous driving for B2B clients. The company specializes in Robotics-as-a-Service (RaaS) solutions, which are already operating across Korea and are preparing for global expansion. Neubility aims to bring robot intelligence to everyday life, making tasks like patrol and last-mile delivery more efficient while allowing people to focus on higher-value activities.

The company’s growth has been rapid, driven by demand from businesses seeking reliable automation solutions that can operate seamlessly in dense and dynamic environments. Neubility works closely with clients to understand their operational needs, ensuring its autonomous robots provide measurable benefits from the first deployment.

The company was founded in 2017 and is based in Seoul.

Creating Robots That Work in Real Environments

Andrew Lee, founder and CEO of Neubility, started the company with a clear vision to develop autonomous systems that are practical, scalable, and capable of operating reliably in complex urban environments. Lee recognized early on that most of those robotics solutions struggled beyond controlled laboratory settings. Neubility’s platform integrates computer vision, sensor fusion, and advanced algorithms to allow robots to navigate safely and accurately, even in crowded streets, offices, or commercial spaces.

Developing robots that can adapt to the unpredictability of real-world environments requires not only technology but also a deep understanding of human behavior and urban dynamics. Neubility has invested in extensive testing and iterative design, ensuring that its robots operate with consistency while minimizing disruption to people and infrastructure around them.

Robotics as a Service for Businesses

Neubility’s RaaS model allows companies to deploy robotic solutions without needing to invest heavily in hardware, software, or technical support. The company provides a complete package, combining autonomous robots, operational management software, and ongoing support. This approach reduces entry barriers for businesses while allowing them to benefit from cutting-edge automation immediately.

The RaaS solutions are versatile and customizable, covering applications such as security patrols, logistics support, last-mile delivery, and facility monitoring. Clients can scale services up or down as needed, adding new functionalities and optimizing performance through real-time data from the cloud-based management platform.

Lee emphasizes that RaaS delivers more than automation. It provides reliable, predictable, and measurable outcomes, allowing businesses to monitor robot performance, adjust schedules, and analyze operational data to continually boost efficiency. This approach ensures robots do more than perform tasks—they optimize business processes and free employees to focus on higher-value, strategic work.

Deploying Technology in Busy Cities

Operating autonomous robots in busy urban environments is challenging. Traffic, pedestrians, changing weather conditions, and infrastructure variations all present risks to reliability and safety. Neubility has developed advanced navigation and sensing systems that allow robots to respond to these variables autonomously.

The company’s proprietary software continuously interprets environmental data to make split-second decisions, helping robots avoid obstacles, maintain optimal paths, and complete tasks without supervision. These capabilities make Neubility’s solutions practical for dense urban areas, commercial buildings, and industrial complexes alike.

Additionally, the robots’ modular design allows them to be easily maintained, upgraded, or redeployed to different sites, offering flexibility for clients as their operational requirements evolve. Neubility has found that clients value this adaptability as much as the automation itself, since it ensures long-term usability and a lower total cost of ownership.

Preparing for Global Expansion

Neubility’s ambitions extend beyond Korea. The company is exploring opportunities in Asia-Pacific and other international markets where the demand for autonomous robotic services is growing. Lee emphasizes that while the company seeks to expand globally, it remains focused on adapting solutions to local conditions, including infrastructure, regulatory requirements, and operational culture.

The expansion strategy relies on replicating Neubility’s proven model: designing robust robots, providing end-to-end RaaS solutions, and offering clients continuous support and analytics. By doing so, the company aims to maintain the high standards that have defined its success in Korea while entering new markets with confidence.

Transforming Operations with Smart Robotics

Neubility’s research and development approach combines cutting-edge robotics engineering with insights from real-world operations. Lee explains that feedback from deployed robots informs software updates, sensor calibration, and hardware improvements. This iterative process ensures continuous innovation while keeping solutions grounded in practical use.

The company’s achievements already demonstrate tangible benefits. Businesses using Neubility robots report improved efficiency, reduced operational costs, and more reliable service delivery. Employees who previously spent time on routine or repetitive tasks can now focus on higher-value work, such as customer engagement, creative problem-solving, or strategic planning.

Neubility aims to integrate its robotics platform into more aspects of urban life. From smart logistics to security and facilities management, the company sees a future where robots operate invisibly yet effectively, enhancing productivity while improving safety and quality of life.

Neubility’s approach shows that automation does not replace human contribution; it amplifies it. By providing reliable, intelligent robotic solutions, the company empowers businesses to operate smarter while giving employees the freedom to contribute where they are most impactful.

Andrew Lee, Founder & CEO, Neubility

We envision a future where robots become a natural part of daily life, freeing people to focus on more meaningful and creative work.