Our Mission is to Deliver Better, Faster, and Greener Without Compromising the Customer Experience: Fernando Benito, CEO of Paack

Paack is a delivery company built for today’s e-commerce and retail demands. It provides scheduled same-day and next-day deliveries, giving customers the flexibility to choose precise time slots that suit their needs. Operating across Spain, France, Portugal, and Italy, Paack now covers over 100 European cities and has established itself as a trusted logistics partner for businesses looking to improve both speed and service quality.

The company’s strength lies in its ability to handle both last-mile and mid-mile operations at scale. By focusing on a hybrid delivery model, it helps retailers and e-commerce brands meet growing customer expectations without overextending their internal resources. This is not just about moving parcels from point A to point B — it’s about doing so with precision, reliability, and a clear eye on sustainability.

Fernando Benito, co-founder and CEO, emphasizes that the company’s approach is built on understanding what clients actually need, not on offering one-size-fits-all solutions. Fernando says, “We design our services around the reality of modern commerce, where consumers demand not just fast delivery but delivery that fits into their schedules and values.”

A Mission Grounded in Sustainability

Sustainability is not an optional extra for Paack, it is embedded into the company’s mission. Paack has committed to reaching carbon net-zero by 2030, an ambitious target that shapes every aspect of its operations. From using electric vehicles to optimizing delivery routes for fuel efficiency, the company is actively working to reduce its carbon footprint.

What makes this commitment more than just marketing is the scale at which Paack is applying these principles. The company operates in dense urban areas where traffic, emissions, and delivery congestion are major challenges. By investing in more sustainable delivery models, it is not only meeting customer demand but contributing to the broader effort to reduce environmental impact in some of Europe’s busiest cities.

Fernando notes, “We are fully aware that logistics can be a high-impact sector when it comes to emissions. Our goal is to lead by example, showing that you can deliver sustainably at scale without sacrificing service quality.”

Technology That Serves the Customer

While sustainability shapes Paack’s strategy, the company’s backbone is its technology — with proprietary systems that enable advanced route optimization, real-time tracking, and centralized delivery management across geographies. This becomes especially vital for businesses operating at scale, where even minor inefficiencies can quickly escalate into significant operational costs.

Paack’s systems are designed with the customer experience in mind. By offering customers the ability to schedule precise delivery windows, it reduces the frustration that often comes with vague delivery timelines. Whether a customer is ordering electronics, fashion, or groceries, they know when their delivery will arrive — and they know it will arrive on time.

Fernando explains, “Our mission is to deliver better, faster, and greener without compromising the customer experience. We believe technology is what makes that possible, allowing us to scale efficiently while still offering a personalized service.”

Expanding Into Food Logistics

Paack’s ambitions do not stop at traditional parcel delivery. With the introduction of its Paack Food division, the company is entering the temperature-controlled food transportation sector, targeting supermarkets, restaurants, producers, and companies that require reliable and sustainable delivery of perishable goods.

This move is strategic. As the demand for online grocery shopping and fresh food delivery continues to grow, Paack is positioning itself to serve a broader set of clients, applying the same technology-driven, sustainability-focused approach that has worked in its core delivery business. The company’s ability to integrate food logistics with its existing network gives it a competitive edge in a sector where many players still struggle with consistency and scalability.

Fernando adds, “Food delivery is one of the most complex areas of logistics because it’s not just about speed, it’s about maintaining product integrity. We are applying everything we have learned from our parcel operations to ensure we can meet these challenges head-on.”

A Business Built for the Long Term

Paack is not chasing short-term wins but instead focuses on building long-term client relationships through reliable, scalable, and sustainable delivery solutions. This focus has already earned the company a strong reputation across Europe, and it continues to attract partnerships with major retailers and e-commerce platforms.

As businesses increasingly seek partners who can help them meet the challenges of modern logistics, Paack stands as a dependable ally, one that understands the realities of the market and is committed to doing things the right way.

Fernando further adds, “We are here to deliver value on every front for our clients, for their customers, and for the environment. That is what drives us every day.”

Fernando Benito Galobart, Co-Founder & Chairman France, Paack

We are fully aware that logistics can be a high-impact sector when it comes to emissions. Our goal is to lead by example, showing that you can deliver sustainably at scale without sacrificing service quality.