Shippit Moves APAC Retail Shipping Forward with Clear Focus and Real Results

Shippit is a shipping technology provider in Asia-Pacific that helps retailers manage delivery operations across various carriers. It helps streamline shipments, sharpen fulfilment processes, and strengthen post-purchase interactions. Over time, the company has earned a reputation as a trusted partner to major brands including Target, Cotton On, and Nike, equipping them with the tools to operate more efficiently and meet rising customer expectations. Founded with a focus on practical, scalable solutions, Shippit has become a central force in the region’s logistics sector.

Values That Haven’t Shifted with Growth

While many startups drift away from their founding principles as they scale, Shippit has retained its original set of seven core values since launch. These values—passion, pride, creativity, resilience, good humour, heart, and purpose—serve as anchors in the business. According to co-founder and co-CEO Rob Hango-Zada, the company’s success is not simply a result of smart technology but a culture that encourages people to push past old norms and take pride in making things better.

Rob emphasizes that the Shippit team does not shy away from challenges. Instead, they embrace both the rewarding and difficult moments, finding time for laughter while staying focused on improvement. It is this combination of high standards and authentic camaraderie that Rob believes gives Shippit its edge in a competitive logistics market.

Critically, the company’s culture is not shaped by lip service—it is reflected in the day-to-day operations and decisions, from how teams interact to how products evolve. This consistency has not gone unnoticed. Shippit was ranked number nine on LinkedIn’s Hottest Startups to Work At in 2021, a recognition shaped not only by external perception but by the internal energy driving the company forward.

Building a Culture of Performance and Wellness

Shippit has cultivated a high-performance culture where every employee can make a measurable difference. But performance, Rob notes, is never pursued at the expense of people’s well-being. Instead, the company maintains a firm commitment to wellness, with open advocacy for mental health awareness and gender pay equality.

Perks and benefits are designed to match this ethos. Flexible work arrangements, above-industry-standard parental leave, and wellness-focused policies are all part of how Shippit supports its team. These are not window-dressing perks—they reflect a deeper understanding of what it takes to keep people engaged, motivated, and genuinely supported over the long term.

Importantly, Shippit’s approach acknowledges that high performance is sustainable only when people feel respected and looked after. For Rob and his leadership team, wellness is not just a nice-to-have; it is a core element of the company’s operating framework.

Setting Practical Benchmarks for Delivery in Asia-Pacific

Looking at Shippit’s client roster and growth trajectory, it is clear the company has positioned itself as more than just another shipping software provider. By working with household brands, Shippit exerts influence on how delivery is handled across the region, pushing both technological and ethical standards higher.

This influence comes with responsibility. Rob is candid about the need to keep pushing for better delivery experiences—not just faster ones. The goal is to reduce environmental waste, optimize every leg of fulfilment, and ensure that every person involved—from warehouse staff to end customers—experiences improvements that matter.

What sets Shippit apart is not any single product feature but the coherence of its mission, culture, and actions. It integrates technology and values in a way that is rare in the logistics world, where efficiency often comes at the cost of people or the planet. Shippit’s approach shows that commercial success and responsibility can, in fact, move together.

As Shippit continues to evolve, its emphasis on human connection, sustainability, and better shipping outcomes suggests that its influence will only deepen across the Asia-Pacific market. The company’s belief that logistics can be both technologically advanced and human-centric challenges old assumptions—and it positions Shippit as a key player rewriting how modern shipping works.

Rob Hango, Co-Founder & Co- CEO, Shippit

We believe better shipping isn’t just about speed—it’s about reducing waste, improving experience, and respecting the people behind every parcel.