10 Visionary Entrepreneurs to Watch 2024

Jason Brown’s Four Decades of Entrepreneurship in Wellness and Health

Lifelong entrepreneur Jason Brown has spent more than four decades building companies across wellness, technology, and other industries, with personalized health and purposeful entrepreneurship defining his work in recent years.

By SBR
Oct 1, 2024 12:43 AM Updated September 9, 2026
Jason Brown, Founder & CEO, Persona Nutrition Photo by SBR

Jason Brown, Founder & CEO, Persona Nutrition


Jason Brown has launched and led more than 10 companies across wellness, fashion, and technology during his career. His businesses have addressed consumer needs while reflecting his belief that entrepreneurship can serve a larger purpose.

That perspective has shaped Brown’s work in health and nutrition. He believes wellness should be personal, purposeful and accessible, a view reflected in the companies he has founded and led. His ventures have sought to give consumers products and services that account for individual goals, lifestyles and circumstances.

The Persona Nutrition Chapter

Brown founded Persona Nutrition to offer a more personalized way to approach vitamins and supplementation. The company creates customized vitamin packs based on individual goals, lifestyles, and medication considerations, bringing personalization into an area traditionally dominated by standardized products.

Persona was later acquired by Nestlé Health Science. Brown repurchased the company in 2024 and returned to its mission with an expanded focus on personalized nutrition. Under his leadership, Persona uses data analytics and AI-driven technology to refine recommendations and strengthen safety screening, extending the company's personalized approach through technology.

Expanding His Wellness Portfolio

Brown has since extended his work into other areas of health. He launched PHRx.com, a direct-to-consumer telehealth and personalized wellness platform centered on GLP-1 support and weight management. The platform adds clinician-guided services to Brown's work in individualized health.

He also launched vyv Nutrition, a wellness brand designed specifically for modern women. The company reflects his interest in making health simpler, effective, and accessible while addressing women's wellness through a dedicated offering.

Together, these ventures reflect the direction of Brown's work in health: personalized supplementation through Persona, clinician-guided weight management through PHRx.com, and women's wellness through vyv Nutrition.

Purpose as a Measure of Success

For Brown, entrepreneurship extends beyond the companies he builds. Through his partnership with Vitamin Angels, he has helped deliver essential nutrients to more than one million children worldwide. He considers the achievement his most meaningful accomplishment.

His philosophy is rooted in the relationship between personal well-being and the ability to care for others. Brown believes that when people take care of themselves, they have more energy, clarity, and capacity to give to those around them. As he puts it, “When we take care of ourselves, we have more to give — more energy, more clarity, more love.”

That principle provides a common thread through Brown's career, from building companies in multiple industries to creating personalized health businesses and contributing to a global nutrition initiative. His work continues to center on the idea that wellness can be both individual and purposeful.

When we take care of ourselves, we have more to give — more energy, more clarity, more love.

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