We’re Building the Conflict-Free Future of Wealth Management: Gregory Van, CEO of Endowus

Endowus is a digital wealth platform that was founded to remove conflicts of interest from investing and make institutional-grade advice and products accessible to everyone. Licensed by the Monetary Authority of Singapore, it was the first digital advisor to connect private wealth with public pension schemes such as CPF and SRS, alongside cash investing. By doing so, Endowus opened the door for individuals to manage their long-term financial future in one place, with guidance that is transparent and aligned entirely with client interests. Today, the company serves hundreds of thousands of investors in Singapore and Hong Kong, with billions of dollars in assets under its care.

Endowus is headquartered in Singapore.

From Complexity to Clarity

Gregory Van, co-founder and CEO of Endowus, speaks about his motivation with a sense of conviction shaped by personal experience. In his early career, he saw how financial systems often added complexity where there should have been clarity. He recalls moments when speculation was confused with true investing, and how poor advice left individuals carrying unnecessary risks. For him, the challenge was not just building another investment tool but changing how people relate to money itself.

The foundation of Endowus was shaped by a belief that advice should be free from hidden incentives. In many markets, financial products are sold through commissions that quietly shift the advisor’s loyalty away from the client. Gregory wanted to ensure the opposite. By rebating all commissions and charging only a transparent fee based on assets, Endowus built a model where success is shared between the company and the investor.

A Model Built Around Clients

This client-first model is simple yet powerful. Instead of chasing transactions, Endowus provides access to carefully curated solutions across more than a hundred global fund managers, spanning equities, fixed income, private markets and alternatives. Every recommendation is chosen on merit, not commission.

Security is another cornerstone. Clients’ assets are always held in their own names with trusted custodians, ensuring they remain safe and separate. For Gregory, that reassurance is as vital as the investments themselves. It reflects the firm’s commitment to placing control and confidence in the hands of each client.

Connecting CPF, SRS and Cash in One Place

Investing in Asia carries unique considerations, particularly with pension systems such as CPF in Singapore. For years, individuals had limited and often inefficient ways of putting those savings to work. Endowus became the first digital advisor to fully integrate CPF and SRS alongside cash investments, creating a single platform where clients can see and manage their wealth holistically.

This integration means people can align their long-term retirement savings with short-term cash needs, without juggling multiple platforms or products. For many clients, it represents the first time they have felt in control of their full financial picture.

Growth Rooted in Purpose

Endowus was not born from a wave of hype but from intentional choices. The founding team built carefully, making every decision count. That discipline, Gregory explains, helped them stay anchored on their mission. From those beginnings, the company has grown steadily, now managing more than seven billion US dollars in assets and serving a rapidly expanding client base across the region.

For Gregory, this growth is proof that investors are looking for something different. They want advice that puts them first, tools that make sense, and access to products that once seemed reserved for large institutions. Endowus delivers all three while refusing to compromise on transparency.

Blending Technology with Human Understanding

Endowus has found a balance between technology and human judgment. The platform delivers globally diversified, low-cost portfolios that match individual risk tolerance, while its team ensures that decisions stay grounded in evidence and experience. The company does not believe that every answer should come from an algorithm. It sees value in combining digital efficiency with human guidance, especially when clients are making decisions that shape their future.

Gregory often repeats a simple idea: finance is complex, but the way it serves our lives should be clear. That philosophy informs every feature, from cash solutions that help savers earn more without hidden catches, to investment portfolios that evolve with client needs.

What Clients Value

Clients consistently highlight two aspects of Endowus. First, the peace of mind that comes with knowing there are no hidden commissions or incentives. Second, the convenience of managing CPF, SRS, and cash alongside global investment portfolios in one place. While some note that the platform charges a transparent convenience fee, many see the clarity and time saved as more than worth it. For Gregory, that kind of candid feedback is welcomed. It keeps the team honest and focused on continuous improvement.

More Than Returns

Endowus today is more than a platform. It is a partner that helps people navigate financial decisions with clarity and trust. By combining independent advice, transparent fees, and digital access, the company is showing that investing does not need to be intimidating or opaque.

For Gregory, the vision goes well beyond returns. It is about reshaping the relationship people have with money, so it becomes a source of security rather than stress. That commitment continues to guide Endowus as it grows, one investor at a time.

Building for the Future

Gregory sees growing demand for values-based investing, from ESG portfolios to faith-aligned solutions. Endowus is already working on ways to meet those needs while keeping its core principles intact. Expansion across Asia is also on the horizon, as more markets look for transparent and trusted ways to invest.

Beyond products, Gregory hopes Endowus leaves a legacy of financial literacy and independence. He imagines a time when individuals, regardless of background, feel empowered to make informed decisions about their money. It is not just about growing wealth but about living better lives with confidence.

Gregory Van, Co-Founder & CEO, Endowus

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