We’re Making It Possible for Anyone to Build Software: Emmanuеl Straschnοv of Bubble.io

Bubble is a no-code web application builder built for teams and individuals who want to build software without engineering overhead. It allows users to design, develop, and run production-ready apps using a visual interface rather than a programming language. The company’s product is not a gimmick or a shortcut, it’s a deliberate shift in how modern software can be delivered.

Since its founding in 2012, Bubble has steadily attracted a wide base of entrepreneurs, small businesses, and growing teams that need to build internal tools or test new products but lack the bandwidth or capital for a full development team. The company has since matured into a serious player in the no-code market, now supporting over three million users globally.

Bubble didn’t begin with venture funding in mind. Founders Emmanuеl Straschnοv and Josh Haas built slowly, letting real demand shape the product. Even after raising outside capital, they stayed focused on improving functionality and scalability.

Designed to Run Real Businesses

Many no-code tools have earned a reputation for being limited to mockups or internal-only tools. Bubble deliberately moved away from that path. It was designed from the outset to be a platform on which entire businesses could be run. Users can create custom workflows, connect APIs, build databases, and launch customer-facing software, all without code.

This scope makes Bubble significantly more flexible than many of its peers. It supports complex logic and user permissions, integrates with third-party services, and allows for pixel-level design control. Users don’t outgrow it as easily. Founders who start on Bubble can build a minimum viable product and, in many cases, continue operating their business on the same codebase years later.

This flexibility has earned the trust of a growing base of startups in sectors ranging from edtech and fintech to real estate and e-commerce. Agencies have also begun using Bubble as a foundational tool for building client applications at speed.

The product has matured to a point where its value proposition is no longer “no-code,” but “build and scale faster with fewer bottlenecks.” Bubble’s aim is not to remove developers from the equation entirely, it’s to open up access to software creation for those who otherwise wouldn’t get started at all.

No Code, Real Work

The no-code space has seen a flood of tools in recent years, with many capitalizing on the trend to offer low-effort solutions aimed at non-technical users. Bubble, by contrast, is not chasing the mass market. It’s not a website builder or a one-click solution. It requires users to think through logic, architecture, and data management, albeit without writing code.

The platform appeals most to users who are willing to put in time to learn how software works but don’t want to rely on technical hires every time they need to ship. That nuance makes Bubble stand out. It respects the complexity of software while making the process accessible.

To support this, the company has built a growing ecosystem around its product. This includes detailed documentation, video tutorials, a plugin marketplace, and a community forum that sees active engagement daily. Users can find freelance experts or agencies who specialize in building on Bubble. For companies that outgrow the self-serve model, Bubble also offers dedicated support.

Reliable Under Pressure

Apps built with Bubble scale reliably. They can handle spikes in traffic without slowing down, while meeting current standards for deployment, security, and speed.

The company keeps refining its infrastructure, boosting rendering speed, expanding database capacity, and improving the editor. Onboarding has also become smoother for users serious about building without code.

In 2021, Bubble raised $100 million in Series A funding. It didn’t chase inflated growth. Instead, it strengthened its core systems and product stability.

That discipline has kept it relevant. While others pivot or fade, Bubble has expanded deliberately, refined its tools, and stayed focused on what matters.

Emmanuеl Straschnοv, Co-Founder & Co-CEO, Bubble.io

Apps built with Bubble scale reliably. They can handle spikes in traffic without slowing down, while meeting current standards for deployment, security, and speed.