MyVenue Tackles Venue Challenges with Adaptive POS Technology Built for Peak Performance

Traditional POS systems were neither flexible nor scalable enough to meet the demands of stadiums, arenas, and entertainment centers. These venues needed a solution capable of efficiently managing large transaction volumes during live events without causing slowdowns or failures.

MyVenue was created specifically to address these challenges. The software developed by the company works seamlessly across various devices, from handheld terminals to kiosks, giving venues the flexibility to design a sales setup tailored to their unique needs.

The company’s flagship software, mvPOS, speeds up order processing and reduces wait times, even during peak periods, helping to prevent lost sales caused by unreliable systems. Additionally, the mvMobile app allows customers to order food and beverages directly from their phones using QR codes, improving convenience and easing pressure on concession stands during busy moments.

Guided by Tim Stollznow’s vision, MyVenue’s cloud-based platform supports rapid deployment and real-time updates, ensuring venues can quickly adapt to shifting event demands.

Tim, director, serves as the Chief Executive Officer of MyVenue.

Expanding Capabilities to Meet Venue Demands

Beyond the basic POS functionality, MyVenue has developed several complementary tools that form a comprehensive ecosystem for venue operators. These additional modules address operational pain points common in large-scale venues, enhancing both customer experience and back-end management.

One of the notable additions is mvSuites, a catering platform that simplifies ordering for premium suites and hospitality areas. Suite managers and guests can place orders through a dedicated online portal, allowing venues to better coordinate service for high-value clients without disrupting other sales channels.

Self-service kiosks have become increasingly important in reducing queues and empowering customers to control their ordering experience. MyVenue’s mvKiosk solution integrates seamlessly with the broader system, providing an alternative sales channel that reduces pressure on staff and speeds up transaction times.

Behind the scenes, mvManager offers a browser-accessed back office with real-time dashboards and reporting tools. Venue managers gain instant access to sales data, inventory levels, and staff performance metrics. This level of transparency supports smarter decision-making and helps identify operational bottlenecks as they occur.

MyVenue’s open architecture and mvLink API integrations allow venues to connect its software with third-party hospitality, ticketing, and event management platforms. This integration is crucial for venues managing complex operations that require efficient data flow across multiple systems.

Serving High-Profile Venues Worldwide

MyVenue has steadily expanded its footprint beyond Australia, gaining traction in North America and Europe. The company’s solutions are now deployed in over 190 venues globally, including well-known locations such as Dodger Stadium in Los Angeles and Hard Rock Stadium in Miami.

The ability to support venues with diverse operational models is one reason for MyVenue’s success. While some stadiums emphasize rapid concession sales during games, others require sophisticated catering coordination and VIP service management. MyVenue’s modular design allows customers to adopt the components they need without overhauling existing infrastructure.

Tim points out that the company’s global expansion demands a close understanding of regional regulations and market expectations. “Different markets have distinct requirements for payments, customer engagement, and operational workflows,” he explains. “We make it a priority to tailor our approach while maintaining the core reliability and usability of our software.”

This localized mindset extends to support services as well. MyVenue offers training and ongoing technical assistance to venue staff, helping ensure smooth operation on event days. The company’s support teams operate across time zones to match the demands of live event schedules.

Planning for Continued Growth and Innovation

MyVenue will continue developing its technology to meet the changing demands of venues. The company views its role not just as a software provider but as a partner invested in optimizing venue operations and guest experiences.

Tim highlights ongoing development efforts focused on improving data analytics and automation. “Our goal is to provide venues with detailed data beyond daily sales reports to help anticipate demand and improve staffing and inventory management.”

The rise of mobile ordering and contactless payments continues to shape how venues approach transactions. MyVenue is investing in enhancing its mobile app capabilities and expanding integrations with emerging payment technologies.

Scalability remains a core focus. The company wants to ensure that venues of all sizes, from regional arenas to major stadiums, can deploy their solutions efficiently and scale them as needed without disruption.

Live events are facing growing operational challenges, and MyVenue’s technology addresses one of the most critical areas of venue management—point-of-sale—by reducing friction. With a focus on reliability, ease of use, and adaptability, the company provides dependable support in a high-pressure setting.

Tim Stollznow, CEO & Director, MyVenue

Our goal is to provide venues with detailed data beyond daily sales reports to help anticipate demand and improve staffing and inventory management.