Wai Hong Fong of StoreHub: We’re Not Only Serving Businesses But Also Shaping a Brighter and More Inclusive Future

StoreHub is a cloud-based platform that offers point-of-sale systems, online ordering, delivery integration, loyalty programs, and other tools specifically designed for restaurants and retail stores. Launched in 2013, the platform now serves over 15,000 outlets across Malaysia, Thailand, the Philippines, and other key markets, helping business owners manage operations efficiently and grow sustainably.

By combining sales, inventory, and customer engagement into a single system, StoreHub simplifies the day-to-day management of restaurants and retail businesses. Wai Hong Fong, co-founder and chieftain, explains that the platform’s mission is to provide technology that gives smaller businesses the same advantages enjoyed by larger chains.

“We exist to make technology accessible to everyone in the retail and restaurant space,” Wai Hong says.  

Technology That Levels the Playing Field

StoreHub’s approach is built on the belief that technology should be an equaliser. Many small restaurants and stores struggle to access tools that make operations easier and more efficient. StoreHub provides a comprehensive suite of solutions that allows them to compete with larger competitors while maintaining quality and reliability.

“Small businesses shouldn’t be left behind because of a lack of technology,” Wai Hong notes. “With StoreHub, restaurants and retail stores can operate smarter, engage customers better, and scale without heavy infrastructure or technical teams.”

By making modern tools accessible, StoreHub empowers these businesses to innovate and adapt. From online ordering systems to integrated loyalty programs, the platform helps owners understand their customers, optimize operations, and make data-driven decisions with ease.

Driving Growth in Local Economies

Small restaurants and retail stores are essential to local economies, providing jobs and contributing to community vibrancy. StoreHub enables these businesses to grow efficiently, opening new opportunities for owners and employees alike.

“When these businesses succeed, communities thrive,” Wai Hong explains. “Our technology supports economic growth at the grassroots level, helping businesses scale, create jobs, and foster long-term stability.”

The platform’s cloud-based tools allow outlets to manage multiple locations seamlessly, track performance across stores, and respond quickly to changing market conditions. This adaptability is especially valuable in fast-paced markets like Southeast Asia, where customer expectations and competition are constantly evolving.

Helping Restaurants and Retailers Adapt

The COVID-19 pandemic underscored the need for businesses to be resilient and agile. Many restaurants and retail stores faced operational disruptions and declining foot traffic. StoreHub responded by expanding its offerings to include online ordering and integrated delivery, allowing partners to continue serving customers during lockdowns.

“The pandemic forced businesses to rethink how they operate,” Wai Hong says. “We created solutions that helped our partners continue serving their customers and maintain revenue streams during challenging times.”

Beep Delivery, StoreHub’s integrated delivery system, and other online tools have helped restaurants maintain service while optimizing costs. Retail stores, meanwhile, benefited from enhanced inventory management and sales tracking, enabling them to adapt quickly to shifting demand.

Simplifying Operations for Maximum Impact

One of StoreHub’s key strengths is its ability to consolidate operations into a single platform. Point-of-sale, online ordering, delivery, and loyalty programs are all integrated, reducing the operational burden for owners and staff.

“We aim to take the complexity out of running a business,” Wai Hong explains. “By giving owners clarity over their operations, they can focus on providing excellent customer experiences.”

Analytics dashboards provide insights into sales trends, inventory levels, and customer behavior, helping businesses make informed decisions. Restaurants can track popular menu items and optimize staffing, while retail stores can forecast demand and reduce stockouts. The result is a smoother, more efficient operation across the board.

Innovation That Supports Growth

StoreHub equips restaurants and retail outlets with the tools to innovate. The platform allows businesses to launch new products, implement loyalty programs, and engage with customers in ways that were once only available to larger enterprises.

“Innovation isn’t reserved for big companies,” Wai Hong says. “When small businesses have access to the right tools, they can create unique experiences, attract new customers, and compete effectively.”

The ability to scale operations without technical headaches gives businesses freedom to experiment, whether it’s testing a new menu item, expanding to a second location, or running seasonal promotions. StoreHub’s technology ensures that these changes can be implemented quickly and reliably.

Supporting Resilient Communities

At the heart of StoreHub’s mission is community empowerment. By helping restaurants and retail stores thrive, the platform contributes to stronger neighborhoods and better quality of life for residents.

“We win when everyone wins,” Wai Hong emphasizes. “Supporting small businesses means improving livelihoods, creating opportunities, and strengthening communities.”

The impact is tangible. Successful outlets generate employment, provide essential goods and services, and create vibrant local economies. By giving businesses the tools to manage growth effectively, StoreHub helps ensure these benefits are sustainable over the long term.

Technology for Everyone

StoreHub’s philosophy centers on accessibility and inclusivity. The platform’s features are designed to be easy to use, even for business owners without technical expertise, and affordable for small operations.

“We want technology to work for every restaurant and retail store,” Wai Hong explains. “By removing barriers and simplifying operations, we ensure that businesses of all sizes have a fair chance to succeed.”

Ongoing updates and enhancements reflect feedback from thousands of users across Southeast Asia. Every feature, from sales reporting to online ordering, is developed with the goal of maximizing value for businesses while keeping the system intuitive and manageable.

What’s Next for StoreHub

As StoreHub continues to expand its presence, Wai Hong remains focused on the mission to empower restaurants and retail stores through accessible technology. The company is exploring further innovations in e-commerce integration, customer engagement tools, and operational efficiency features.

“Our goal is to provide businesses with everything they need to grow sustainably,” Wai Hong concludes. “When our partners succeed, they enrich their communities, create opportunities, and help build a stronger, more inclusive economy.”

With its comprehensive platform, focus on accessibility, and dedication to community impact, StoreHub is helping thousands of restaurants and retail outlets across Southeast Asia navigate an increasingly digital world while thriving in their local markets.

Wai Hong Fong, Co-Founder & Chieftain, StoreHub

We win when everyone wins. Our mission is to make technology accessible for all restaurants and retail stores, big or small.