We’re the Easiest Way to Track Your Farm Cashflow and Manage Your Farm Business: Jayce Hafner, CEO of FarmRaise

FarmRaise is a digital platform that offers financial resources for farmers and ranchers to make on-farm improvements. The platform simplifies the process of accessing grants, loans, and cost-share programs, empowering agricultural communities to invest in sustainable practices, enhance productivity, and improve overall farm management. By bridging the gap between farmers and essential funding opportunities, FarmRaise helps ensure the financial health and long-term resilience of farms and ranches.

SME Business Review reached out to Jayce Hafner, co-founder and CEO of FarmRaise, for an interview to understand the vision behind the platform, the challenges farmers face in accessing financial resources, and how FarmRaise is creating positive change in the agricultural sector. Here’s what Jayce had to say.

Interview Excerpts

What inspired you to set up FarmRaise, and how did you get started?

I co-founded FarmRaise because I saw a clear gap in the financial landscape for farmers. There are so many funding opportunities available, but they can be overwhelming and complicated to access. Our goal is to simplify that process, giving farmers better access to financial resources that can help them grow and sustain their businesses. We wanted to make it easier for farmers to navigate the financial landscape, so they could focus on what really matters – producing food for communities.

How does FarmRaise simplify the process of accessing financial resources for farmers?

We’ve designed FarmRaise to be an easy-to-use platform that matches farmers with grants, loans, and other funding opportunities. By using technology, we reduce the complexity of the application process. Farmers can search for funding options that fit their specific needs, whether that’s for new equipment, sustainability efforts, or operational costs. We aim to make the process faster, so farmers can spend more time on their fields and less time dealing with paperwork.

What sets FarmRaise apart from other organizations that assist farmers in finding funding?

What sets us apart is our focus on making the financial process more human. We understand that farming isn’t just a business—it’s a way of life. Our platform is designed to listen to the needs of each individual farmer and provide tailored support. We don’t just throw a list of options at them and leave them to figure it out. We guide them through the process, offering personalized advice and making sure they understand each funding opportunity before applying. Our approach is about more than just funding; it's about empowering farmers with the knowledge and resources they need.

How does FarmRaise support sustainable farming practices?

Sustainability is at the heart of what we do. Many farmers want to adopt more sustainable practices but struggle with the financial burden of doing so. That’s where we come in. We offer funding options specifically aimed at supporting sustainable farming, helping farmers make environmentally conscious choices without the financial strain. Our mission is to help farmers implement eco-friendly practices that not only benefit the planet but also improve the long-term viability of their farms.

You mentioned that FarmRaise is committed to financial literacy. Can you elaborate on how you help farmers become more financially literate?

Absolutely. Financial literacy is a crucial component of managing a farm successfully. It’s not just about securing funding—it’s about knowing how to use that funding effectively. We provide educational resources to farmers so they can better understand the financial landscape, make informed decisions, and plan for the future. By educating farmers on budgeting, investments, and financial management, we help them build a more solid foundation for their businesses.

How does FarmRaise ensure that farmers find funding that is relevant to their specific needs?

Our platform is built to match farmers with the funding opportunities that best fit their needs. We use data-driven tools to analyze a farmer's situation and suggest grants or loans that align with their goals. Whether it’s for expanding operations, upgrading equipment, or pursuing sustainable farming projects, we ensure that each farmer is connected with the right resources. This level of customization is what makes our platform unique.

How do you see FarmRaise impacting the broader agricultural community?

Our work is about more than just helping individual farmers. When we empower farmers with the resources they need, we’re contributing to a stronger, more resilient agricultural community overall. Stronger farms lead to stronger rural economies, and the benefits ripple out. By improving financial access for farmers, we help them remain competitive, sustainable, and adaptable in an ever-changing market. Our impact is about creating long-term positive change for the entire agricultural industry.

Could you share any examples of how FarmRaise has directly impacted farmers' operations?

We’ve seen many examples of farmers who have been able to implement new technology, upgrade their equipment, and even adopt sustainable practices thanks to the funding they accessed through our platform. One example is a family farm that was able to secure a grant to install a more efficient irrigation system. The funding allowed them to save water, increase crop yield, and reduce their overall operating costs. That’s the kind of change we’re helping to create—farmers getting the resources they need to improve their operations and secure a better future.

What role does collaboration play in FarmRaise’s mission?

Collaboration is essential to what we do. We partner with government agencies, financial institutions, and industry experts to build a comprehensive support network for farmers. These partnerships allow us to offer more resources and create stronger connections between farmers and funding opportunities. By collaborating with others in the industry, we expand the reach and impact of our work, ensuring that more farmers get the help they need.

How do you ensure that farmers trust FarmRaise and feel confident using your platform?

Trust is something we build through transparency and a genuine commitment to the farming community. From day one, we’ve been focused on offering clear, accurate information. We guide farmers step by step, making sure they understand every part of the process. We also listen to their feedback and adjust our approach accordingly. By consistently providing reliable support, we’ve built a reputation as a trusted partner for farmers looking for financial resources.

What advice would you give to farmers who are hesitant to seek financial support or use platforms like FarmRaise?

My advice would be to take the first step and explore what’s available to you. There’s no harm in seeking information, and in fact, doing so can unlock opportunities that might make all the difference. The financial landscape can be overwhelming, but that’s why we’re here—to simplify it and guide you through the process. Don’t be afraid to ask questions and take advantage of the resources available to you. You don’t have to do it alone.

What’s next for FarmRaise? Are there any upcoming developments we should be aware of?

We’re always looking for ways to improve and expand our offerings. In the near future, we plan to introduce more features on our platform, such as personalized financial planning tools and expanded educational content. We’re also looking at ways to strengthen our partnerships with more organizations to provide additional resources for farmers. Our ultimate goal is to continue to make it easier for farmers to access the funding they need to thrive.

Jayce Hafner, Co-Founder & CEO, FarmRaise

What sets us apart is our focus on making the financial process more human. We understand that farming isn’t just a business—it’s a way of life.