30 Innovative Brands of the Year 2026

We’re Making Car Ownership Accessible for All People in South Africa and Mexico: Marc Alvey, CEO of Planet42

Many banks don't offer finance, even to qualified professionals with steady jobs. But we do.

By SBR
April 30, 2026 9:45 PM Updated April 30, 2026
Marc Alvey, CEO, Planet42 Photo by SBR

Marc Alvey, CEO, Planet42


Car ownership is often tied to bank approval, credit history, and rigid lending criteria. Many individuals with stable jobs are still denied financing because they do not meet these requirements. This creates a barrier that limits access to mobility, even for people who can afford regular payments.

Planet42 was founded to address this gap by making car ownership accessible to a wider group of people. The company operates in South Africa and Mexico, focusing on individuals who are often declined by traditional lenders.

A credit score alone should not determine who gets access to a car. Many people earn a consistent income yet remain excluded from financing systems. This disconnect between earning ability and credit access leaves a large segment of the population without reliable transportation.

Planet42 builds a structure that connects these individuals to vehicles without relying on conventional loan approval systems. Access is based on affordability and real financial behavior rather than strict credit thresholds.

Rent to Buy Subscription with Ownership Flexibility

Planet42 offers cars through a rent-to-buy subscription rather than a standard loan. Customers pay a fixed monthly fee to use the vehicle, with the option to purchase it at any point.

This structure removes the need for upfront loan approval. Instead of committing to long-term debt from the start, customers gain immediate access to a car and build toward ownership over time.

Each payment contributes toward reducing the eventual purchase price. Customers can choose to buy the car when it suits their financial situation, or continue using it under the subscription.

This flexibility allows individuals to manage mobility without the constraints of traditional financing. The system supports both short-term access and long-term ownership within the same structure.

By linking usage with a path to ownership, Planet42 creates a more accessible route to acquiring a vehicle.

Mobility as a Driver Of Economic Opportunity

Access to a car often changes daily life in measurable ways. It reduces travel time, expands job options, and allows individuals to manage work and personal responsibilities more efficiently.

In regions where public transportation is limited or unreliable, having a vehicle can determine whether a person can access certain jobs or income opportunities. Long commutes and inconsistent transport options can restrict employment choices.

A car provides flexibility. It allows individuals to travel when needed, reach locations that are not covered by public systems, and take on work that requires reliable transportation.

This connection between mobility and income means that access to a vehicle can influence financial stability. It is not only about convenience. It directly affects earning potential and daily productivity.

Planet42 operates within this reality, focusing on enabling access to mobility where it has a direct link to economic participation.

Reframing Eligibility Through Real Financial Behavior

Traditional lenders rely heavily on credit scores to assess risk. This method excludes people who have limited credit history, even if they demonstrate stable income and responsible financial behavior.

Planet42 evaluates applicants using a broader set of indicators. Income consistency, spending patterns, and affordability are considered alongside other financial signals.

This allows the company to assess whether someone can sustain monthly payments without relying solely on historical credit data.

The process is designed to be faster and more accessible. Applicants do not need to meet rigid banking criteria to qualify. Instead, eligibility reflects real financial conditions.

This reframing expands access to people who would otherwise be excluded, while maintaining structured risk evaluation.

Building Access Across Emerging Markets

Planet42 operates in South Africa and Mexico, two regions where access to vehicle financing is limited for large segments of the population. Many individuals fall outside formal credit systems despite having stable employment.

The company focuses on these underserved groups, creating access where traditional lenders do not operate. Expansion into multiple regions allows the structure to reach more people facing similar challenges.

As operations grow, the company continues to extend vehicle access through its subscription system. Each new customer represents a case where mobility becomes available without reliance on conventional financing.

This expansion reflects a broader need for alternative financial systems that align with real-world income patterns rather than rigid credit frameworks.

Redefining How Car Ownership Becomes Possible

Planet42 changes how car ownership is structured. Instead of requiring immediate loan approval, it introduces a gradual path where access begins first, and ownership follows.

This structure aligns with how many people manage finances. It allows individuals to start using a vehicle without waiting for full financing approval, while still working toward ownership.

By linking mobility with flexible payment structures, the company opens access to people who are often excluded from traditional systems.

The result is a different way of thinking about car ownership. It is no longer limited to those who meet strict lending criteria. It becomes accessible to a wider group based on real financial capability.

Planet42 operates within this framework, connecting mobility with opportunity and enabling more people to participate in economic activity through access to a car.

Marc Alvey, CEO, Planet42

We exist to unlock freedom. Freedom to dream. Freedom to drive. Most financial institutions make car financing complicated, exclusive, and slow, especially for hardworking people who deserve better.

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