We Are on a Mission to Make You Feel Better in Your Skin: Maree Glading, CEO of evre.

Maree Glading is the founder and CEO of evre., a company that seamlessly integrates skincare, sustainability, and self-empowerment. She built evre. with the goal of creating products that not only nurture the skin but also help individuals feel confident and embrace their true selves. Maree's journey to founding evre. began with a personal challenge: she and her daughter struggled to find skincare products that were natural, non-toxic, effective, and suitable for younger skin. The market was flooded with products that didn’t meet their needs, so as an entrepreneur with a passion for creating purpose-driven businesses, Maree decided to take matters into her own hands. Determined to offer a solution, she gathered a team of expert formulators in New Zealand to develop a range of skincare products that were gentle, balancing, and highly effective. Her goal was clear—to create products that people could feel good about using, products that wouldn’t harm the skin or the environment.

From the outset, Maree's leadership was focused not only on developing a quality product but also on fostering a brand with a deeper purpose. It was clear from the very beginning that evre. would not be just another skincare company. Maree's vision was far more comprehensive. She saw skincare as a tool for self-empowerment and personal care as essential to one’s confidence. Through evre., she wanted to create a space where individuals could connect with their self-worth through simple, effective products that weren’t weighed down by harmful chemicals or unnecessary additives. In Maree’s mind, self-care was an important part of building a healthy relationship with oneself, and that’s something she wanted to communicate through her brand.

Maree's approach to leadership has been integral to the development of evre. As someone who thrives on purpose-driven ventures, she made it clear from the start that her company would not just focus on skincare but on promoting self-esteem and confidence. Her leadership style reflects a deep commitment to these values. Under her guidance, evre. has grown into a brand that champions the importance of looking after yourself and feeling good in your skin, not just physically but mentally as well. Maree believes that self-care isn’t a luxury; it's a necessity. This belief has influenced everything evre. does, from the product formulations to the brand’s messaging and customer relationships.

One of Maree's most important leadership decisions was to keep the company’s core mission at the heart of all product development. While many skincare brands may be tempted to expand into multiple categories or follow trends for the sake of profit, Maree remained focused on developing products that truly worked and stayed true to her vision. This unwavering focus on quality and integrity allowed her to create a brand that people could trust. At evre., each product was carefully crafted to be both effective and safe, reflecting Maree’s commitment to providing natural, non-toxic skincare. 

Maree’s personal experience with the lack of suitable products drove her to make sure that evre. addressed a genuine gap in the market. She didn’t want to just offer another option; she wanted to offer a better one. Her leadership reflects a rare combination of vision and practicality. She was determined not only to create something beautiful but to also ensure that it could be accessible to everyone who needed it. Maree’s entrepreneurial spirit guided evre. to become a skincare brand that not only offers high-quality products but is also rooted in a larger mission to enhance people’s lives.

Another significant impact of Maree’s leadership has been her emphasis on sustainability and ethical sourcing. From the beginning, she ensured that evre. maintained environmentally responsible practices, which aligned with the brand’s core values of care and respect. Under her leadership, evre. committed to sourcing ingredients responsibly and minimizing waste wherever possible. This commitment to sustainability has shaped the company’s operations and has set a standard for businesses that wish to succeed while being environmentally conscious. Maree’s ability to balance the delicate intersection of high-performance products and eco-friendly practices has contributed significantly to evre.’s identity.

What truly defines Maree’s impact on evre. is her deep-rooted belief in empowerment and confidence-building. Through the products and the message of the brand, she encourages her customers to take time for themselves, reminding them that feeling good in your skin isn’t just about physical appearance—it’s about feeling whole. Maree has fostered a culture within evre. that embraces both internal and external beauty, where self-care is seen as an important act of self-love. Her influence has shaped the company’s customer interactions, ensuring that evre. isn’t just another skincare line but a partner in helping individuals cultivate confidence from the inside out.

Beyond the product, Maree’s leadership also focuses on customer experience. She has taken the time to listen to her customers’ needs and ensure that evre. isn’t just selling a product but building a relationship with its audience. Maree understands that skincare can be a deeply personal journey for many, and she’s built a brand that speaks directly to this need for connection. Her commitment to building a community around the brand has been instrumental in its growth and in creating loyal customers who believe in the mission of the company.

Under Maree's leadership, evre. has moved far beyond the conventional approach to skincare brands. She has created a company that values authenticity, well-being, and the importance of nurturing one’s self-esteem. Her approach goes beyond the typical entrepreneur mindset, focusing not just on sales or growth but on creating a lasting impact on people’s lives. With her focus on sustainability, quality, and empowerment, Maree has demonstrated how purpose-driven leadership can make a real difference in the business world, setting evre. apart as a skincare brand that is both innovative and compassionate.

Maree’s story with evre. is one of dedication, passion, and an unwavering belief in the power of self-care. Her leadership has helped redefine the role of skincare brands, showing that companies can thrive while focusing on both product excellence and social impact. Maree’s personal mission to make people feel better in their skin has transcended the company itself. It has become a movement, one that encourages individuals to embrace their natural beauty and invest in their overall well-being. With Maree at the helm, evre. has not only succeeded in providing high-quality, natural skincare but has also inspired a new approach to how we view self-care and self-worth.

Maree Glading, Founder & CEO, evre.

“Our body is a beautiful machine and hormones behave like messengers that tell your cells to continue or stop what they are doing, so using the best natural ingredients that protect your hormones and supports your developing body is super important to us.”