Forto is a leading logistics software provider that simplifies global trade by integrating technology with supply chain management. Established in 2016 as FreightHub, the company has developed a platform that streamlines shipping operations, offering real-time tracking, centralized documentation, and digital invoice management. Businesses can manage shipments, clear customs, and coordinate deliveries within a single interface, reducing inefficiencies and increasing transparency. With a strong commitment to sustainability, Forto optimizes routes to minimize carbon emissions and collaborates with partners who prioritize eco-friendly logistics. By combining industry expertise with technological innovation, the company enhances supply chain efficiency for businesses across diverse industries.
In Conversation with Guillaume Petit-Perrin, CEO of Forto
What motivated you to join Forto initially as CFO, and how has your journey led to your current role as CEO?
I was drawn to Forto in 2021 because of its innovative approach to logistics and the opportunity to make a tangible impact on global trade. My background in investment banking provided me with a deep understanding of corporate finance and strategy, which I was eager to apply in a dynamic and forward-thinking company like Forto. As CFO, I focused on strengthening our financial foundation and shaping our strategic direction. The collaborative culture and the team's dedication to our mission made it a natural progression for me to step into the role of CEO when the opportunity arose.
How does Forto's platform differentiate itself in the logistics industry?
Our platform is designed with the user in mind, aiming to simplify the complexities inherent in logistics. By providing a centralized hub for booking, tracking, and managing shipments, we offer our customers unparalleled visibility and control over their supply chains. Features like real-time tracking, centralized documentation, and digital invoice management not only enhance efficiency but also build trust with our clients by ensuring transparency at every stage.
Could you elaborate on Forto's commitment to sustainability and how it influences your operations?
Sustainability is at the core of our mission. We recognize the significant environmental impact of logistics and are committed to mitigating it. This commitment influences our operations by driving us to adopt practices that reduce our carbon footprint and promote environmental responsibility.
What are some of the challenges you've faced in digitizing the logistics industry, and how has Forto addressed them?
Digitizing logistics involves overcoming resistance to change and integrating new technologies with legacy systems. We've addressed these challenges by developing a user-friendly platform that seamlessly integrates with existing workflows, demonstrating the tangible benefits of digital transformation. Our team works closely with clients to ensure a smooth transition, providing support and training to facilitate adoption.
How does Forto ensure the security and reliability of its platform for users?
Security and reliability are paramount in our operations. We employ robust encryption protocols and conduct regular security audits to protect our users' data. Our platform is built with redundancy and scalability in mind, ensuring consistent performance even as we grow. By staying ahead of potential threats and continuously enhancing our infrastructure, we provide a secure environment for our customers.
What role does innovation play in Forto's growth strategy?
Innovation is the driving force behind our growth. We foster a culture that encourages creative problem-solving and continuous improvement. By staying attuned to industry trends and investing in research and development, we develop solutions that not only meet current market needs but also anticipate future challenges.
Guillaume Petit-Perrin, CEO, Forto
