We Work Closely With Legal Professionals To Ensure Our Platform Adheres To All Relevant Legal Requirements: Adam Lubofsky, CEO of Safewill

Safewill is a digital platform that simplifies the process of creating a legally binding will, making estate planning more accessible and affordable. Traditional methods of writing a will can be costly and time-consuming, discouraging many people from taking this important step. Safewill removes these barriers by offering a straightforward and secure way for individuals to outline their wishes and protect their loved ones. The company provides guidance throughout the process, ensuring clarity and confidence in decision-making. By simplifying estate planning, more people can protect their legacies and ensure peace of mind for their families.

In Conversation with Adam Lubofsky, CEO of Safewill

What inspired you to create Safewill?

I saw firsthand how outdated and expensive the will-writing process could be, leaving many people without the proper legal protection for their families. Estate planning should not be something that only a select few can afford or understand. I wanted to create a solution that made it simple, affordable, and accessible to everyone. Death is a difficult topic to think about, but planning ahead can relieve so much stress for loved ones. Our goal is to help people take that step with ease and confidence.

How does Safewill simplify the process of writing a will?

We designed the platform to be user-friendly, guiding individuals through a step-by-step process that ensures their will is legally sound and reflects their wishes. Instead of long and costly appointments with lawyers, people can complete their will online at their own pace. Our platform includes built-in checks to prevent common mistakes, and we offer access to expert advice when needed. Once finalized, the will is securely stored and can be updated as life circumstances change.

What are the biggest misconceptions about writing a will?

Many people believe that wills are only necessary for the wealthy or elderly, but that couldn’t be further from the truth. A will is about protecting loved ones, ensuring that assets are distributed according to personal wishes, and avoiding unnecessary legal complications. Another common misconception is that writing a will is a complicated legal process. With modern digital solutions, it has become much simpler and more affordable without compromising on legal validity.

How does Safewill ensure that wills created on the platform are legally binding?

We work closely with legal professionals to ensure our platform adheres to all relevant legal requirements. Our system guides users through the necessary steps to create a valid document, and we provide clear instructions on how to properly execute it. Additionally, for those who want added assurance, we offer optional reviews by legal experts who can check for completeness and compliance with local laws.

What challenges have you faced in building Safewill?

One of the biggest challenges has been encouraging people to engage with estate planning. Many avoid thinking about it because it feels overwhelming or uncomfortable. We’ve had to focus on education and making the process as approachable as possible. Another challenge has been building trust in a digital-first solution for something traditionally handled in person. By ensuring our platform is secure and legally sound, we have been able to overcome this hesitation.

What feedback have you received from users?

The response has been overwhelmingly positive. People appreciate how simple and affordable the process is compared to traditional methods. Many have shared that they had been putting off writing a will for years, but Safewill gave them the confidence to finally do it. We have also heard from families who were relieved that their loved ones had clear instructions in place, making a difficult time much easier to manage.

How does Safewill prioritize security and privacy?

We take security very seriously. Sensitive information is encrypted and stored securely to ensure that personal data remains private. We follow best practices in data protection and continuously update our systems to maintain the highest security standards. Our goal is to provide not only convenience but also peace of mind in knowing that important documents are protected.

What role does technology play in modern estate planning?

Technology allows us to remove traditional barriers to estate planning, making it more accessible to everyone. Digital platforms streamline the process, reduce costs, and provide flexibility. As technology evolves, we are exploring ways to integrate additional features that enhance user experience and ensure compliance with changing legal requirements. The future of estate planning is about combining technology with expert guidance to offer the best possible solutions.

What advice would you give to someone who has been delaying writing a will?

Start now. It’s one of the most important things you can do for your loved ones. Many people put it off because they don’t think they need one or believe it’s too complicated. But taking a little time now can prevent a lot of stress and confusion later. It’s not just about finances—it’s about making sure your wishes are honored and your family is taken care of. With modern solutions like Safewill, there’s no reason to wait.

How do you see Safewill evolving in the coming years?

We want to continue improving and expanding our services to meet the growing demand for accessible estate planning. This includes integrating more advanced tools, expanding our expert support services, and exploring ways to help people manage their broader end-of-life planning. Our mission is to ensure that everyone, regardless of their background or financial situation, can create a will with ease and confidence.

Adam Lubofsky, CEO, Safewill

It’s not just about finances—it’s about making sure your wishes are honored and your family is taken care of. With modern solutions like Safewill, there’s no reason to wait.