Fintrade Securities Corporation Ltd is a licensed financial services firm regulated by the Labuan Financial Services Authority (LFSA). The firm stands out not just for its technology, but for embedding compliance in every process. While many firms struggle to balance innovation with regulatory standards, Fintrade delivers efficient, reliable solutions that uphold professional and ethical standards.
The firm draws on professional advisory expertise and established industry connections to guide clients through financial challenges, evaluate risk, and pursue strategic opportunities. It builds partnerships based on integrity, trust, and reliable support, offering solutions that are compliant, transparent, and aligned with each client’s needs.
Fintrade offers a broad range of services, including securities and investment advisory, business advisory, financial consulting, banking and finance technology, intermediation, and accounting and administration advisory. One of the most significant developments at Fintrade is its ongoing effort to secure an investment banking license, a strategic step that will enable the firm to offer full-spectrum investment banking services, including corporate advisory, capital raising, and structured finance within a licensed framework.
Fintrade serves a diverse range of clients, including corporations, banks and financial institutions, high-net-worth individuals, and global investors.
The firm is based in Labuan, Malaysia.
SME BUSINESS REVIEW reached out to Nura Khai, Director of Marketing and Public Relations at Fintrade Securities Corporation Ltd, for an interview to discuss the company’s growth plans, innovative initiatives, and outlook for the financial services sector in 2026-2027. Here’s what Ms. Khai had to say.
Interview Excerpts
What inspired you to pursue entrepreneurship, and how did your journey begin?
My entrepreneurial journey began from a desire to bring change beyond the boundaries of a single organization and reach communities and industries more broadly. Over the years, I worked at respected financial institutions and developed a strong understanding of how large systems operate. At the same time, I felt confined by institutional limits that narrowed the scope of innovation and the results I could achieve. That realization led me to build something of my own, shaped by vision, values, and purpose, where I could make decisions without compromise.
Entrepreneurship offered the opportunity to question established conventions and rethink how financial services serve people and economies. I believed the industry could achieve better outcomes, not only in financial performance, but also by broadening access, promoting transparency, and offering benefits to clients. My experience managing institutional portfolios and operating within regulatory frameworks provided the technical foundation. The decision to pursue entrepreneurship came from a desire to lead with intention, support others in their growth, and contribute to a financial ecosystem that delivers value responsibly.
Who has been the most influential mentor in your business journey?
I have been fortunate to have several mentors, but the most influential is the founder of Fintrade. His leadership shaped my professional growth in profound ways. Beyond his strategic foresight and entrepreneurial drive, he stands out for his emotional intelligence, patience, and remarkable tolerance, especially in high-pressure situations. He leads with consistency and clarity, while maintaining empathy and understanding, creating an environment where people feel heard, valued, and motivated. Observing how he approaches complex challenges with composure has shown me that true leadership is not just about results, but also about how you treat people along the way. His guidance continues to influence how I lead, communicate, and remain anchored in purpose.
Beyond individuals, I draw inspiration from leading women in global finance and marketing who broke barriers while remaining true to their values. They reminded me that leadership does not have to follow traditional models. Some of the most effective strategies emerge from authenticity and empathy.
I also view collaboration as a form of mentorship. Many peers have challenged and inspired me to think differently, take risks, and embrace innovation with courage. Mentorship has been the foundation of my growth, and I now view it as my responsibility to provide the same guidance to emerging professionals, particularly women entering finance and entrepreneurship.
Tell us about your company and what distinguishes it in today’s market.
Fintrade Securities Corporation Ltd. is a licensed and regulated entity under the LFSA, operating as a Securities Licensee. We focus on cross-border financial structuring, corporate advisory, and trade finance facilitation.
What sets Fintrade apart is our ability to offer the personalized guidance of a boutique firm while maintaining the reach and capabilities of an institutional player. Unlike firms that prioritize volume over value, we provide solutions designed to align with our clients’ business objectives while meeting regulatory requirements.
Clients need partners who can develop compliant, effective solutions across jurisdictions and respond to shifting rules and market conditions. At Fintrade, we work closely with clients to create financial instruments that support liquidity, reduce risk, and open opportunities for international growth.
Trust, responsiveness, and adaptability define how we work. We emphasize transparency, strong governance, and a deep understanding of cross-border financial networks. This approach has earned the confidence of both established corporations and emerging market participants.
The value of our work goes beyond outcomes. We act with integrity, foresight, and a focus on relationships built on trust and mutual respect.
What major challenges have you faced, and how did you overcome them?
One of the biggest challenges in financial services is managing the intricacies of cross-border regulations. Each jurisdiction has its own compliance requirements, documentation standards, and risk controls, which can slow down transactions or create obstacles in time-sensitive deals.
At Fintrade, we addressed this challenge by building robust internal governance systems. We developed regulatory expertise, partnered with local legal and compliance specialists, and set clear protocols to ensure every transaction meets strict standards for due diligence and transparency. This allows us to provide solutions that are efficient, reliable, and fully compliant.
Another challenge has been bridging the knowledge gap for clients and partners who are less familiar with non-traditional financing or advisory-driven capital solutions. To meet this need, we break down complex financial concepts so clients can make informed decisions.
Solving these challenges requires more than technical skill and calls for clear communication, credibility in execution, and consistency in service. Today, our clients see Fintrade not just as a facilitator of transactions, but as a reliable advisory partner committed to their long-term growth.
What is a recent milestone your company has achieved?
One of our recent milestones was the successful execution of a cross-border transaction involving the import of high-value goods. The deal spanned three jurisdictions and required careful management of currency exposure, regulatory compliance, and legal coordination across multiple frameworks.
What made this achievement particularly significant was the close collaboration with our strategic partner, whose regional expertise added real depth to the execution. Together, we ensured the transaction was not only financially sound, but also operationally and legally robust.
This milestone went beyond a single transaction as it demonstrated our ability to bring advisory, operations, and compliance together into a unified process. It showed that even complex financial solutions can be handled with transparency, clarity, and trust. Most importantly, it opened new opportunities for the client, marking their first step into international markets with Fintrade as a committed financial partner.
What sets Fintrade apart in terms of innovation or disruption?
At Fintrade, innovation serves a purpose. We focus on simplifying complex financial structures while ensuring full regulatory compliance. We don’t pursue disruption for its own sake as our innovations address real challenges such as processing delays, lack of transparency, and inefficient communication.
Internally, we have developed efficient workflows that allow us to evaluate and execute deals quickly while maintaining careful oversight. These systems keep every step of the transaction organized and controlled.
From a marketing and communications perspective, we focus on relevance and accessibility. We present our offerings in practical, industry-aligned terms so clients can see how our solutions meet their specific needs.
We also use digital tools to improve visibility across every step of the transaction, track progress, manage documents, and support client engagement from start to finish. This enhances responsiveness and helps build trust with clients.
What sets Fintrade apart is not just technology, but how it operates within a robust compliance framework. Many firms struggle to integrate innovation with regulatory rigor. At Fintrade, compliance is embedded in every process, allowing us to deliver smarter, more efficient solutions while maintaining reliability and integrity.
Our business model enables us to serve SMEs and mid-market firms. These businesses are often overlooked by traditional institutions but require flexible, dependable capital. This is where Fintrade makes a real difference.
How do you monitor market trends and respond to evolving client expectations?
Staying ahead in today’s financial sector requires more than reacting to change. It calls for proactive intelligence, thoughtful dialogue, and deliberate execution. At Fintrade, we combine careful market research with ongoing client engagement to anticipate shifts before they take hold.
We focus on interpreting data, not just collecting it. Our team tracks global economic indicators, regulatory developments, and sector trends, and we translate that information into strategies that serve our clients’ specific needs.
Equally important is our direct engagement with clients and industry stakeholders. We maintain open channels of communication to understand their experiences on the ground. This feedback informs how we refine our offerings and remain relevant in the industry.
We also participate actively in regional conferences, regulatory forums, and professional networks. These platforms provide broader insight into market sentiment and policy direction, helping us stay ahead both in innovation and compliance.
Staying ahead is not about pursuing every new trend. It is about identifying which changes matter most to clients, aligning them with our firm’s objectives, and acting deliberately. This is how we remain in step with change, while staying genuinely relevant.
Could you share an example of a bold decision that paid off?
One of the boldest decisions we made at Fintrade was to pursue growth in segments and regions often overlooked by mainstream financial institutions. While others saw barriers and regulatory challenges, we saw an opportunity to create value by leveraging our agility, regulatory expertise, and focus on clients.
Rather than following conventional paths, we entered markets and sectors where value creation required custom solutions, not standard products. We invested time in understanding the ecosystem—from regulatory frameworks to local business dynamics—and adapted our services accordingly.
From a strategic communications perspective, we recognized that success was not just about entering new markets but about earning trust. We launched targeted initiatives to communicate our value clearly, emphasizing our compliance-first mindset and commitment to long-term partnership.
The results were notable. We built relationships with clients who had long been underserved, expanded our portfolio in high-growth areas, and demonstrated that taking calculated risks grounded in expertise and due diligence can open new opportunities.
This decision did more than grow our business. It reinforced Fintrade’s reputation as a forward-thinking, solution-oriented partner. In hindsight, it marked a defining moment that showed how bold decisions succeed when paired with careful preparation.
What upcoming projects, products, or collaborations are you most excited about?
One of the most significant developments at Fintrade today is our pursuit of an investment banking license. This milestone represents more than an operational upgrade. It is a strategic step that will allow us to offer full-spectrum investment banking services, including corporate advisory, capital raising, and structured finance, all within a licensed and institutionally governed framework.
With this license, we will be able to originate, structure, and manage transactions from start to finish, allowing us to deliver efficient, compliant solutions that meet our clients’ complex needs. It also enables Fintrade to lead deals independently while maintaining the highest standards of regulatory compliance.
This initiative supports our long-term goal of becoming a fully integrated financial services provider, serving mid-market corporates, high-growth ventures, and cross-border stakeholders seeking reliable access to capital markets. At the same time, we are building partnerships with institutional players to co-create innovative investment products and expand capital connectivity, particularly across Asia and the Middle East.
Fintrade’s core values—integrity, trust, and stability—guide every client relationship, business decision, and regulatory engagement. Securing our investment banking license reflects our dedication to market transparency, disciplined execution, and sustainable growth.
This is not just an expansion of services, but a defining step in Fintrade’s growth as a trusted financial partner. We are energized by the opportunities this opens for our clients, our stakeholders, and the broader financial ecosystem.
What are your top three goals for 2026-2027?
As we plan for 2026-2027, my three main objectives for Fintrade Securities Corporation Ltd are growth, innovation, and deeper involvement with the communities we serve.
First, I plan to expand our service offerings by introducing financial products for underserved markets. Through careful market research and ongoing dialogue with clients, we will identify gaps and create solutions that help individuals and businesses achieve their financial objectives. This expansion will broaden our portfolio while keeping financial services accessible and inclusive.
Second, I aim to develop our technological capabilities to stay ahead in digital innovation. This includes investing in tools such as artificial intelligence, machine learning, and data analytics to improve service delivery and client interactions. By applying these technologies thoughtfully, we can offer financial solutions that meet the unique needs of each client and improve their overall experience.
Finally, I am committed to building a culture of social responsibility within our organization. We will continue initiatives that promote financial literacy and inclusion, particularly among marginalized communities. Through partnerships with local organizations and educational institutions, we seek to give individuals the knowledge and skills to make informed financial decisions.
ABOUT | NURA KHAI
Nura Khai is the Director of Marketing and Public Relations at Fintrade Securities Corporation Ltd.
