As the World's First Agentic Product Sourcing AI, We Help Consumer Brands Develop and Source Products Smarter and Faster: Karl Chan, CEO of Sourcy

Sourcy is a technology company transforming the way consumer brands source and develop products. Founded by Karl Chan, it is home to the world’s first agentic product sourcing AI, a platform built to make working with overseas suppliers easier, faster, and more dependable. By replacing outdated and fragmented systems with a smarter and more connected approach, Sourcy gives brands the ability to bring products to market with greater speed, clarity, and confidence.

Karl Chan, founder and CEO of Sourcy, recognized early on that consumer brands were under growing pressure to deliver new products quickly, yet the sourcing process they relied on had barely changed in decades. It remained slow, costly, and vulnerable to errors. For smaller brands, the obstacles were even greater, with fewer resources and little bargaining power with suppliers. Karl believed there had to be a better way, and Sourcy became his solution to modernize sourcing while leveling the playing field for all brands.

Rethinking the Sourcing Journey

Karl describes sourcing as the hidden backbone of consumer brands. Without reliable suppliers, no product makes it to market. Yet many companies rely on spreadsheets, brokers, and endless email chains to keep things moving. Sourcy was created to replace this messy process with a streamlined platform that brings structure and visibility.

Through Sourcy, brands can identify suppliers, compare product options, and track progress in one place. The goal is not only to save time but to free up teams to focus on what they do best—designing products and growing their business. “Sourcing should be a growth engine, not a bottleneck,” Karl said.

Putting Technology to Work

Sourcy uses AI in a way that feels practical rather than flashy. The platform can quickly surface reliable suppliers, flag potential risks in contracts, or highlight shifts in market prices that may affect costs. By automating the repetitive and time-consuming parts of sourcing, it leaves the final decision-making to humans.

Karl is quick to stress that Sourcy is not about replacing people. “AI takes care of the heavy lifting,” he explained. “The brand still decides what’s right for them, but we cut down the wasted hours and missed opportunities.” This focus on practicality makes Sourcy accessible to brands of all sizes, not just large corporations with dedicated procurement teams.

Bringing Transparency to Global Trade

Trust is one of the biggest challenges in sourcing. Brands worry about quality, reliability, and hidden costs. Sourcy tackles this by building transparency into every step. Suppliers are vetted, communications are centralized, and the process is clear to everyone involved.

This transparency benefits suppliers as well. Reliable partners appreciate a system that reduces confusion and helps close deals more efficiently. For many of Sourcy’s clients, the platform has not only solved operational headaches but also helped them form stronger, long-term supplier relationships.

Empowering Brands to Expand into New Markets

Since its launch, Sourcy has attracted brands from across industries, from fashion to consumer electronics. What makes it stand out is its flexibility. The platform is built to support both a small startup launching its first line and a global brand scaling into new markets.

Karl believes this adaptability is central to Sourcy’s success. “Whether you’re sourcing clothing, tech accessories, or home goods, the pain points are similar,” he said. “Our AI understands those needs and adjusts to support them.”

For brands, this means that sourcing no longer has to be the slowest part of growth. Instead, it becomes a function that scales with the business, supporting expansion without creating bottlenecks.

A Global Vision

Although Sourcy began with a focus on overseas sourcing, its mission reaches further. Karl wants to make sourcing easier from anywhere in the world, giving brands the confidence to expand into new regions and markets.

This is particularly important as supply chains become more global and companies look beyond traditional hubs. Sourcy gives them the tools to explore these opportunities without the usual risks and uncertainty. As Karl explained, “We’re not just digitizing sourcing. We’re enabling businesses to think bigger, expand faster, and innovate with fewer limits.”

Sourcy continues to expand its supplier network, refine its AI, and add features that help brands anticipate market changes. Future developments may include deeper analytics, giving companies insights into trends and opportunities that go beyond immediate sourcing needs.

Karl sees the company’s vision as more than building a tool. It is about changing how businesses think about sourcing altogether. By making the process transparent, accessible, and smart, Sourcy takes away the friction that holds back innovation.

Sourcy represents a new way of thinking about product development. Instead of treating sourcing as a back-office function, Karl Chan has shown that it can be transformed into a driver of growth and innovation. Brands that embrace smarter sourcing will gain an advantage, and Sourcy is determined to be the partner that makes that possible.

As Karl puts it, sourcing should be about opening doors, not creating roadblocks. With Sourcy, he is proving that the future of global trade can be simpler, smarter, and more empowering for businesses of every size.

Karl Chan, Founder & CEO, Sourcy

We understand the complexities that consumer brands face when it comes to product development and sourcing, which is why we have created a low-cost and hassle-free AI for businesses to source from overseas.