LVMH Reports 1% Q3 Sales Growth as Chinese Spending Rebounds

BEIJING / PARIS, Oct. 15, 2025 — LVMH Moët Hennessy Louis Vuitton has posted a 1% rise in third-quarter sales, marking its first growth in 2025. After months of stagnation and uncertainty in the global luxury market, this gain is being closely watched as a potential indicator of broader recovery. The company, which encompasses brands such as Louis Vuitton, Dior, and Moët & Chandon, has seen its fortunes closely tied to consumer behavior in China, where spending has returned to pre-slowdown levels.

LVMH executives report that a combination of strategic store openings, innovative marketing campaigns, and the reopening of Chinese cities post-pandemic has reignited consumer interest. Despite lingering global economic concerns, the company’s ability to reverse a negative trend highlights the resilience of the luxury sector. Investors responded positively, and LVMH’s stock surged following the announcement, reflecting confidence in its growth trajectory.

China Restores Momentum for LVMH

The rebound in Chinese consumer spending is the key driver behind LVMH’s Q3 growth. Luxury shoppers in China are showing renewed enthusiasm for high-end products, from handbags and jewelry to champagne and fashion collections. This revival is credited to both pent-up demand and carefully crafted retail experiences designed to captivate affluent consumers.

Store Innovation and Experiential Marketing: LVMH has focused on creating immersive retail spaces in China. Flagship stores with architectural and design storytelling, such as a ship-shaped Louis Vuitton store in Shanghai, have become destinations in themselves. These spaces are not only retail points but cultural experiences that deepen brand loyalty and appeal to younger, experience-driven consumers.

Digital Expansion and Local Engagement: Alongside physical stores, LVMH has expanded its digital footprint in China. Collaborations with e-commerce platforms, live-streaming events, and localized social media campaigns have amplified brand visibility. By blending online and offline engagement, LVMH has positioned itself to capture both traditional luxury shoppers and tech-savvy consumers, reinforcing its sales growth in a critical market.

LVMH Performance Shapes Sector Outlook

LVMH’s modest growth has had a noticeable ripple effect across the global luxury industry. Competitors such as Hermès, Kering, Richemont, and Burberry have seen improved investor sentiment and rising stock valuations. The collective optimism underscores how much the market relies on the spending habits of Chinese consumers, who account for a significant portion of global luxury purchases.

This sector-wide response also reflects confidence in luxury brands’ ability to navigate economic uncertainties. While the U.S. and Europe face challenges including inflation and potential economic slowdowns, the resilience of demand in Asia appears sufficient to counterbalance weaker markets elsewhere. Luxury analysts suggest that LVMH’s performance will serve as a bellwether for the sector, signaling whether other brands may also return to growth after a prolonged slump.

Can LVMH Sustain the Momentum?

While the initial signs of recovery are encouraging, sustaining growth will require careful management and strategic foresight. Several factors will influence future performance.

Challenges in the Global Economy: The luxury market remains sensitive to shifts in global economic conditions. Currency fluctuations, geopolitical tensions, and potential downturns in other key markets could affect sales outside China. Managing these risks while maintaining consistent growth will be critical for LVMH’s continued success.

Strategic Brand Management: LVMH has demonstrated that blending traditional luxury with modern marketing and retail innovation can yield results. Continued investment in unique retail experiences, targeted product launches, and digital engagement will be essential. The company’s ability to balance exclusivity with accessibility will likely determine whether it can convert short-term rebounds into long-term growth.

LVMH’s third-quarter results underscore the vital role of China in shaping the future of global luxury. With consumer spending rebounding in the region, the company has demonstrated its capacity to navigate a challenging environment while capitalizing on new opportunities.

As luxury brands continue to adapt to shifting consumer behaviors, the performance of LVMH provides a clear example of the strategies that can succeed. Experiential retail, localized marketing, and a careful blend of digital and physical engagement have proven effective in capturing the attention of affluent shoppers.

The modest 1% growth may appear incremental, but in the context of a slow-start year, it signals the potential for broader recovery. For LVMH and its peers, sustaining momentum will require vigilance, creativity, and a continued focus on the markets driving demand.

China’s resurgence offers more than just a temporary lift; it provides a roadmap for luxury brands to rebuild confidence, reconnect with consumers, and navigate the complexities of a shifting global economy. LVMH’s performance demonstrates that with strategic focus and an understanding of critical markets, luxury growth is not only possible but can be resilient even in uncertain times.

The revival of consumer spending in China has reignited growth for LVMH and renewed optimism in global luxury markets.

Inputs from Diana Chou

Editing by David Ryder