Beth Karawan is a seasoned marketing professional with a diverse background that includes roles as a consultative market research supplier, agency leader, shopper activation expert, and client-side brand strategist. She has built industry credibility through her work at IPSOS, Catapult Marketing, Kraft Foods, L’Oreal, and Canon.
Beth Karawan (EVP) co-founded ImprintCX with Ed Murphy (President) in April 2022.
ImprintCX is a modern company specializing in marketing and customer experience services, offering a seamless integration of insights, consulting, and activation. Recognizing the pitfalls of the one-size-fits-all approach that has befallen customer experience (CX) over the years, ImprintCX aims to rectify this by specifically addressing the unique needs of organizations' most valuable and profitable customers. Neglecting these high-value customers can result in an increased risk of their departure, leading to unfavorable perceptions in the market and business losses.
The core mission of ImprintCX is to design and implement programs that cater to the distinct needs of high-value customers, thereby assisting organizations in enhancing their CX performance in a profitable manner. The company's services are grounded in a profound understanding of human dynamics, fostering meaningful interactions between organizations, brands, employees, and their clientele.
“We help you solve your customer challenges in innovative, effective, exciting ways,” said Beth Karawan.
ImprintCX distinguishes itself by leveraging sophisticated analytics and design thinking to aid organizations in the development and implementation of retention and lifetime value strategies for their high-impact customers. The team at ImprintCX collectively boasts a wealth of experience, having spearheaded customer experience transformations for numerous Fortune 500 companies. ImprintCX’s range of services include, but are not limited to:
Customer experience strategy development and implementation, customer journey mapping, persona development, consumer insights, design thinking and innovation, employee education and engagement, and voice of customer (VOC).
