Our Focus is on Empowering Clients With Knowledge While Delivering Results-Driven, One-on-One Care Tailored to Their Unique Needs: Cara Heym, CEO of Vanity Skin Bar

Vanity Skin Bar, or VSB, is a multi-award-winning medical and wellness spa, renowned for its personalized approach, cutting-edge technology, and expert-driven care. A leader in aesthetic innovation, VSB specializes in preventative skincare, non-surgical rejuvenation, and advanced procedures that enhance natural beauty. With a strong focus on education, safety, and results, VSB continues to raise industry standards, offering customized treatment plans that prioritize both aesthetics and overall skin health.

In a recent conversation with SME Business Review, Cara Heym, BSN, RN, CDN, AGPCNP-S, founder and CEO of Vanity Skin Bar, discussed her journey in medical aesthetics, the philosophy behind VSB’s personalized approach, and the future of advanced skincare. Here’s what Cara had to say.

Interview Excerpts

Could you elaborate on how Vanity Skin Bar (VSB) was founded and discuss the initial vision behind its establishment?    

I founded Vanity Skin Bar in 2021 with a vision to merge medical aesthetics with personalized skincare. With over a decade of dermatology and aesthetic experience, I sought to create a results-driven medspa focused on collagen stimulation and innovative treatments. My background in nursing and passion for non-surgical enhancements led me to establish VSB as a space where clients receive individualized care backed by the latest advancements in aesthetic and wellness treatments. As a result, my loyal clients keep coming back.

What innovative treatments position VSB as a leader in the wellness and medical spa industry? 

At Vanity Skin Bar, we pride ourselves on offering cutting-edge, results-driven treatments that set us apart in the wellness and medical spa industry. We consistently adopt scientifically backed and safe innovations to ensure the highest quality care. 

Our focus is on collagen stimulation and skin rejuvenation, utilizing advanced technologies such as Morpheus8, a radiofrequency microneedling treatment that tightens and smooths the skin, and PDO thread lifts for a non-surgical facelift effect. We offer smooth threads for skin tightening and collagen production, biostimulators to enhance collagen and elastin, and sought-after treatments like non-surgical “BBL.” Additionally, we provide microchanneling with biostimulators such as stem cells, exosomes, PDRN, the popular “Salmon Sperm,” and skin boosters. 

We also specialize in neurotoxins, dermal fillers, and SkinPen microneedling to refine skin texture and restore youthful volume. Our chemical peels further enhance clarity and radiance. Complementing these treatments, our hand-picked skincare line is tailored to each client’s unique goals and needs, following a “less is more” philosophy.

How does VSB’s focus on collagen stimulation contribute to long-term skin health and rejuvenation for its clients? 

Collagen is key to youthful, healthy skin. As we age and face other contributing factors, our bodies naturally produce less collagen and elastin, leading to wrinkles, sagging, and a weakened skin structure. As previously mentioned, our treatments—such as Morpheus8, PDO threads, SkinPen microneedling, biostimulators, and medical-grade skincare—stimulate natural collagen and elastin production to enhance skin texture, elasticity, and overall rejuvenation. By focusing on long-term skin regeneration, we help clients achieve lasting, natural results, ensuring their skin stays refreshed and youthful. 

How does VSB integrate training and professional development to maintain its competitive edge in the industry? 

At VSB, every treatment plan is tailored to the individual. We begin with a thorough consultation to assess skin concerns, goals, and medical history. From there, we design a customized approach using the latest aesthetic technologies and best-practice guidelines for the chosen treatment plan.

Safety is always our top priority—our team stays current with advanced training, follows strict medical protocols, and uses only FDA-approved treatments. This ensures our clients receive high-quality care with results that are effective, long-lasting, and natural-looking while helping them achieve their desired goals.

Beyond that, we prioritize continuous learning, advanced training, and ongoing education. This dedication enables us to provide meaningful results, giving our clients the confidence, safety, and trust they seek in our clinical expertise. 

How did your background in medical aesthetics and passion for preventative treatments lead you to establish your own medical spa? 

I was drawn to preventative aesthetics—helping clients maintain youthful, healthy skin through collagen stimulation and personalized treatments. However, I noticed that many larger chains focused on the volume of clients seen over individualized care, leaving clients feeling unheard or rushed through appointments. I founded VSB to create a space where clients receive truly customized treatment plans, with ample time for consultation and education. Educating clients not only ensures they understand what and why we are doing certain treatment modalities but also the physiology and science behind the aging process and certain skin conditions, so they can make the most educated decisions and truly understand their treatment plans. We ensure that clients are aware of all available modalities, not just the treatment they originally booked. Our focus is on empowering clients with knowledge while delivering results-driven, one-on-one care tailored to their unique needs.

What upcoming treatments is VSB planning to introduce to expand its services and better serve its clients? 

We will continue to ensure that the one-on-one custom experience our clients know and love remains the same while expanding to include estheticians for services such as facials and other non-medically invasive or relaxing modalities, like massage therapy.

Could you share a recent success story where VSB’s treatments made a notable impact in a client’s skincare journey or overall well-being? 

There have been so many, and I love hearing how grateful our clients are and how impactful a treatment has been in improving their overall self-esteem. One of our most rewarding stories involved a client struggling with deep acne scarring, ice-pick scars, uneven texture, and hyperpigmentation for years. She had tried multiple treatments elsewhere with little improvement and felt discouraged.

After a thorough consultation, we developed a customized plan incorporating Morpheus8, SkinPen microneedling, chemical peels for scar reduction, and medical-grade skincare to support healing and overall skin health. Over several months, her skin transformed—her scars softened, her complexion evened out, and most importantly, her confidence soared.

When she shared that she was finally comfortable taking photos with her children and truly being present in them, it was a powerful reminder of why we do what we do. That confidence boost—the ability to be in photos without feeling embarrassed or uncomfortable—is life-changing. Seeing her excitement and renewed self-esteem reinforced our mission.

At VSB, it’s not just about aesthetics—it’s about truly listening, personalizing treatments, and empowering our clients to feel their best.

What is next for Vanity Skin Bar and how do you plan to position the company in the global market? 

We at Vanity Skin Bar are focused on expanding our reach while maintaining the personalized, high-quality care and boutique-like atmosphere that set us apart. We plan to introduce new, cutting-edge treatments, gradually expand into additional locations, and explore virtual offerings to reach a broader audience.

Above all, education remains our top priority—we aim to empower both clients and industry professionals through advanced training programs and digital resources. As we position VSB in the global market, our goal is to set a new standard for individualized aesthetics, ensuring that every client, no matter where they are, receives expert-driven, results-oriented care tailored to their unique needs.

Cara Heym | Founder & CEO

Cara Heym, BSN, RN, CDN, AGPC-NP is the founder and CEO of Vanity Skin Bar. With over a decade of experience in dermatology and medical aesthetics, Cara specializes in preventative skincare, collagen stimulation, and non-surgical rejuvenation, as well as advanced treatments using dermal fillers, neurotoxins, and biostimulators. She holds a Bachelor of Science in Nursing and is currently completing her Master of Science in Nursing with a focus on Adult-Gerontology Primary Care.

Under her leadership—and with key team members such as Renee Reisinger, NP—VSB has earned multiple prestigious awards both nationally and internationally for its innovation, client care, and exceptional results. Cara herself has received individual accolades for her expertise in aesthetics and is highly regarded for her commitment to education and mentorship.

She actively trains new injectors entering the field of aesthetics, ensuring they develop the skills, precision, and artistry needed to deliver safe and effective treatments. Continuously training with industry pioneers, Cara ensures that VSB remains at the forefront of personalized, cutting-edge treatments, providing clients with expert-driven, results-oriented care.

As we position VSB in the global market, our goal is to set a new standard for individualized aesthetics, ensuring that every client, no matter where they are, receives expert-driven, results-oriented care tailored to their unique needs.

At VSB, it’s not just about aesthetics—it’s about truly listening, personalizing treatments, and empowering our clients to feel their best.

Above all, education remains our top priority—we aim to empower both clients and industry professionals through advanced training programs and digital resources.

We plan to introduce new, cutting-edge treatments, gradually expand into additional locations, and explore virtual offerings to reach a broader audience.