10 Best FinTech Companies to Watch 2024

Empowering Small Businesses Since 2010: Zettle by PayPal, Formerly iZettle

“We make modern point-of-sale (POS) products designed to simplify every workday. Take payments and track every sale, all in one place.”

By SBR
Feb 11, 2024 12:01 AM Updated February 11, 2024
Jacob de Geer, Co-founder and CEO of iZettle Photo by SBR

Jacob de Geer, Co-founder and CEO of iZettle


In the world of financial technology, Zettle by PayPal, formerly iZettle, takes center stage as a transformative force, providing game-changing commerce tools designed specifically for small businesses. As a proud member of the PayPal family, iZettle specializes in crafting mobile card readers and intuitive point-of-sale apps, empowering small enterprises to compete effectively with larger counterparts. With the iZettle card readers, businesses can seamlessly accept card payments anytime, anywhere, while the iZettle Go app facilitates payment processing, sales tracking, and stock monitoring.

The latest addition to their innovative lineup is the iZettle Terminal, an all-in-one solution that combines a card reader and point-of-sale app within a single device, streamlining both payment acceptance and POS management. iZettle goes beyond transaction facilitation by offering integration partners for webshop creation, tax management, and social media selling. For businesses operating remotely, iZettle Invoice proves to be a valuable tool.

Founded in Stockholm in 2010, iZettle revolutionized mobile payments by introducing the world's first mini chip card reader and mobile device software. Since becoming a part of PayPal in 2018, iZettle has been dedicated to empowering small businesses across Europe and Latin America. Its commerce platform prioritizes simplicity and transparency; ensuring businesses experience no startup costs, no binding contracts, and no hidden fees. Instead, iZettle provides a powerful set of tools to kickstart, manage, and grow businesses effectively.

Driving Businesses through Efficient Fintech Integration

In terms of fintech empowerment, iZettle by PayPal leads the way, putting control in the hands of business owners. The iZettle point-of-sale app, designed for simplicity and scalability, guarantees that both employees and consumers have a great experience every day. This user-friendly app, accessible from smartphones or tablets, offers seamless product and sales management. Businesses may easily take payments by using features like Tap to Pay, putting up card readers in minutes, or opting for the all-in-one portable Terminal with built-in PayPal POS software.

The Subtle Power of Simplified Business Operations iZettle point-of-sale software serves as a single hub for businesses, improving operations, tracking sales, and assuring customer happiness. The program instantly transforms a phone into a payment device, accepting a variety of contactless payment methods without any additional costs or hardware requirements.

Efficient Inventory Management From the sales floor to the back office, the software streamlines stock-keeping by allowing businesses to create and categorize goods, track inventory, receive low-stock warnings, and upload or edit thousands of products in seconds. The integration keeps online and in-store inventories updated and coordinated.

iZettle provides a uniform, fast, and robust checkout experience, whether clients pay at the till, table, or online. When used in conjunction with a card reader or the all-in-one Terminal, the app speeds up lineups while providing a seamless combination of point-of-sale and payment functionality.

Growth tracking and insightful reporting the app displays sales information at a glance and includes a detailed dashboard on PCs for full insights. Users may analyze sales figures, filter transactions, find top-selling products, watch real-time growth, detect seasonal trends, and arrange sales while also tracking employee effectiveness.

iZettle expands its integration with other vital technologies, transforming daily operations into a unified process. Cloud-based accounting tools automate bookkeeping, and a variety of e-commerce connectors make online selling easier. The card reader works smoothly with third-party POS systems, increasing adaptability and ease.

Effortless Transactions, Empowered Businesses

In the world of fintech convenience, iZettle by PayPal provides quick payments and intelligent solutions to ensure smooth transactions and automated tracking. Whether you're a new business owner or an established vendor, iZettle offers flexible payment methods that are adapted to your needs.

Payment Solutions Made Simple. Accept card payments from your phone using the iZettle by PayPal app. Accept contactless payments from major cards and digital wallets with a low card transaction cost of 1.75% (custom rates available). The setup is simple, requiring only the iZettle by PayPal app, with no additional fees or hardware needed.

Compact Card Reader for Swift Payments Improve your payment capabilities with the compact and economical iZettle card reader, which is available for a one-time cost of £29 for new business users. Enjoy the ease of quick and safe payments, simple setup, and all-day battery life. Funds are often transferred to your PayPal Business account within minutes, allowing for automatic bank transfers with no additional fees.

Versatile All-In-One Terminal iZettle introduces the all-in-one reader and POS equipment, priced at £149 as a one-time payment. This terminal accepts all main payment methods, has a 1.75% card transaction cost (custom rates possible), connects immediately to 4G or WiFi, and is portable and space-efficient. Experience quick fund transfers to your PayPal Business account, with the option to set up automatic bank transfers at no extra charge.

Diversify your payment options iZettle goes beyond typical transactions by providing extra payment options, such as convenient gift cards. Create, sell, and redeem gift cards directly in the iZettle point-of-sale software to increase sales, eliminate returns, and simplify administration.

Explore iZettle Invoice, a simple tool for making, mailing, and tracking invoices. If you joined iZettle before May 8, 2023, you will receive a 2.5% transaction fee each paid invoice. For new users, PayPal Invoice connects smoothly into your PayPal Business account's Commerce Platform. Discover iZettle Payment Links, an easy and safe way for consumers to pay remotely with a flat 2.5% transaction cost. iZettle offers flexible fintech solutions that can help you streamline your payment procedures.

About | Jacob de Geer

Jacob de Geer serves as the co-founder and CEO of iZettle. Before starting iZettle, Jacob was the first employee at performance marketing firm TradeDoubler. Here he helped to build one of the largest advertising networks in Europe before leaving to co-found movie sharing firm, Ameibo, and Tre Kronor Media, an award-winning communications agency. Both companies were acquired in 2010. Now, Jacob is fully focused on democratizing payments around the world through his latest venture, iZettle.

“Whether you want more sales, more customers or more efficiency, we’ve got the tools to help your business achieve more every day.”

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