Omnicom Expands its Reach in E-commerce with Flywheel Acquisition
“The acquisition of Flywheel significantly broadens our reach and influence in the rapidly expanding digital commerce and retail media sectors, two of the fastest-growing parts of the industry.”
Flywheel Digital has been a leader in digital commerce since 2014. They offer solutions that help top brands sell more products across popular online marketplaces like Amazon, Walmart, and Alibaba. With a team of over 2,000 experts,
Flywheel provides services to more than 4,500 brands, helping them with retail operations, media execution, and market intelligence. Their advanced technology platform, called Flywheel Commerce Cloud, gives brands real-time insights to make better decisions and increase sales.
Flywheel's platform, the Flywheel Commerce Cloud, manages billions of dollars in product sales and advertising spend every year across various online marketplaces. By connecting Flywheel's data with Omnicom's audience and behavioral data, the companies will be able to provide valuable insights and analytics that are unmatched in the industry.
John Wren, the CEO of Omnicom said, “The acquisition of Flywheel significantly broadens our reach and influence in the rapidly expanding digital commerce and retail media sectors, two of the fastest-growing parts of the industry.”
The global e-commerce market is expected to reach $7 trillion by 2025, growing 50% from current levels. Acquiring Flywheel significantly expands Omnicom's capabilities in this space at a time when e-commerce and retail media are among the fastest-growing ad segments.
For Omnicom clients, it means unlocking Flywheel's leading-edge e-commerce solutions and integrating them with their own consumer data and marketing efforts. The deal is expected to close in early 2024 after gaining necessary approvals.
Omnicom is making a major investment to stay ahead of the curve as commerce rapidly shifts online. It recognizes client needs are changing and bold moves like acquiring Flywheel will keep it at the forefront of advertising's evolution.
With Flywheel's expertise and advanced technology, combined with Omnicom's global reach and client base, they are well-positioned to deliver innovative solutions and drive success in the world of online shopping.
