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As ā€˜Dupes’ Sell Thick and Fast, Enforcing Intellectual Property Rights Becomes Go-To Strategy for Luxury Sector
As ā€˜Dupes’ Sell Thick and Fast, Enforcing Intellectual Property Rights Becomes Go-To Strategy for Luxury Sector

There has been a paradigm shift in consumer behavior with GenZ and younger millennial consumers embracing the more economical dupes.






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