LIFESTYLE & FASHION

Birkenstock Goes Public, Raises $1.48 Billion in its IPO

Once family shoemakers, now a fashion staple, Birkenstock goes public and how!

By Donna Joseph
Oct 17, 2023 6:07 PM Updated November 3, 2023
Birkenstock Goes Public, Raises $1.48 Billion in its IPO Photo by SBR

In its initial public offering (IPO), Birkenstock Holding Ltd. offered around 10.8 million shares, while its shareholders put up an additional 21.5 million shares, altogether raising approximately $1.48 billion, according to the Associated Press.

The Birkenstock sandal traces its origins back to an 18th-century family of shoemakers. In the 1930s, the company began emphasizing foot health over fashion, offering contoured arch support and comfortable, flexible soles. 

The original Birkenstock "footbed sandal" designed by Karl Birkenstock debuted in the 1960s with adjustment straps and garnered little interest at first. 

After being dubbed the "laughingstock" of a trade fair, Birkenstocks pivoted to marketing to podiatrists and others focused on healthy feet.

American designer Margot Fraser played a significant role in introducing Birkenstocks to the United States in 1966, targeting California. The sandals gained popularity among Northern California hippies and health-conscious individuals when they were initially sold in health stores.

Even Apple founder Steve Jobs was a fan of these comfortable sandals, showing that fashion and comfort could coexist. 

Birkenstocks have had multiple fashion moments, with appearances on high-profile runways and collaborations with designers like Marc Jacobs and Dior.

In recent times, comfort has taken the forefront, and Birkenstocks have evolved into a symbol of the "cool girl" aesthetic, worn by celebrities and featured in TikTok styling videos. Margot Robbie even opted for Birkenstocks in the 2023 "Barbie" movie. Recently, a vintage pair of Birkenstocks from the 1970s sold for a staggering $222,000 at an auction.

Birkenstock sandals are proudly manufactured in Germany, while their closed-toed shoes are produced in Portugal.

The recent IPO of Birkenstock marks a significant milestone in the company's journey. From a family shoemaker to a global fashion brand, Birkenstock’s success is a testament to its commitment to foot health, comfort, and timeless style.


What To Read Next

AI Social Networking App Series Raises $5.1 Million in a Pre-Seed Round

AI Social Networking App Series Raises $5.1 Million in a Pre-Seed Round

When two users express interest, the system connects them directly. There is no need to exchange phone numbers or move to another platform. The conversation starts in the same thread where the discovery happened. This keeps the interaction simple and contained.
The Return to Office Debate Misses the Point
The debate is often reduced to a preference conflict. Some people want offices, others want flexibility. But framing it as a preference hides the structural issue underneath.
Shade Raises $14 Million to Develop Natural Language Search for Video Libraries
The company’s goal is to make large collections of videos easier to access without requiring detailed manual tagging or structuring. This is particularly relevant for companies that store large amounts of footage across different projects.

Business