AI Pressure Mounts, but Creative Execution Still Rests on Human Shoulders
As artificial intelligence redefines how marketers target, analyze, and create, advertising agencies double down on skilled project managers to keep campaigns grounded, strategic, and effective.
Omnicom Expands its Reach in E-commerce with Flywheel Acquisition
“The acquisition of Flywheel significantly broadens our reach and influence in the rapidly expanding digital commerce and retail media sectors, two of the fastest-growing parts of the industry.”