Alice Veglio of Bright & Fit Fuses Fitness and Empowerment to Inspire Women Worldwide

Alice Veglio is a renowned advocate for personal training and women’s empowerment, recognized both in Italy and internationally. Her journey began at a young age when she entered the world of modeling, making her debut at just 15 in a Vogue fashion show. Over the years, Alice walked the runways of prestigious fashion events and collaborated with global brands in iconic cities like Paris, Dubai, Rome, and the Maldives. Her presence expanded beyond modeling, with appearances on Italian television, hosting major events, and featuring in music videos for artists like The Kolors and Shade in 2018.

Her accolades reflect a blend of beauty, intelligence, and determination. As a finalist in Miss Italy 2014 and Miss Earth Italy Air 2017, Alice showcased not only her modeling prowess but also her dedication to advocacy. She achieved significant recognition by placing second in the Miss Multiverse World Finals in 2019, a competition that highlights the multifaceted nature of women through beauty, fitness, intelligence, and entrepreneurship. This multifaceted approach has garnered her a substantial social media following, amassing over 300,000 followers since 2016.

Beyond her glamorous career, Alice possesses formidable academic credentials. She holds a double degree in Italian and French, top honors in Holistic Health Sciences, and a degree in Economics and Business Management. Her expertise is further complemented by certifications in Personal Training and Nutrition Science from Stanford, along with international life coaching credentials. Alice has also gained practical experience through apprenticeships at the United Nations and the Dubai government, alongside her role as a junior project manager at WGEO.

In 2018, Alice launched Bright & Fit, Italy's pioneering online holistic fitness program. Inspired by her personal experience of overcoming a severe spinal condition, she sought to create a platform that would empower women globally. Within its first year, Bright & Fit attracted over 30,000 members, offering fitness routines, mindset exercises, and nutritional guidance through a user-friendly app available on major platforms.

Alice’s mission is deeply personal and impactful. She emphasizes that her innovation in fitness is driven by her own journey and the feedback from users. Her transformation from facing the prospect of immobility to becoming an entrepreneur and athlete fuels her passion for helping others, particularly women, reach their full potential. This vision is evident in the rapid growth of Bright & Fit, which expanded from a small team of three to over 25 members, achieving a remarkable 200% annual increase in turnover.

In January 2019, Bright & Fit made strides into the United Arab Emirates, further promoting holistic fitness and female empowerment in the region. Within two years, the program generated over $1 million in revenue, highlighting its resonance with women seeking to improve their well-being. Alice's primary objective is clear: to inspire individuals to live healthier lives and recognize their capabilities. Her commitment to this vision propels every initiative she undertakes.

Continuing her dedication to empowerment, Alice launched the "Brighter Me Academy" in December 2023, focusing on life coaching for women to help them conquer limiting beliefs and fears. This new venture complements Bright & Fit’s offerings, now also providing educational resources for healthcare professionals and personal trainers based on her holistic philosophy.

The success of Alice’s initiatives has been recognized widely, with features in esteemed publications such as Forbes Italia, Forbes India, and Thrive Global. She has spoken at influential events, including WomenXImpact, and received the Healthcare Leadership Award at the Health 2.0 event in Dubai in December 2022. Her representation at the Health 2.0 conference in Las Vegas in March 2023 further solidified her status as a leader in her field.

Alice’s influence transcends fitness, as she actively engages in motivating women globally through her roles as a speaker, entrepreneur, and athlete. Competing in fitness events and Ironman races, she exemplifies resilience and determination. Her first book, “The Heart and the Diamond,” quickly became an Amazon Italy bestseller, underscoring her ability to connect with readers on a personal level.

For Alice, success encompasses more than accolades; it is about making a difference and empowering women to realize their potential. Her dedication to the fitness sector drives her to develop innovative tools and resources that resonate with her audience. She has earned international recognition, featuring on the covers of Success Knocks and Insight Success in 2022, and being named one of the World’s 10 Visionary Leaders to Follow by World’s Leaders Magazine. In March 2024, she received the Visionaries Award at the Health 2.0 Conference in Las Vegas, acknowledging her contributions to the industry.

Alice is equally committed to social responsibility. In June 2021, she established “Bright & Fit Cares,” an initiative focused on supporting women facing physical or social challenges. Its first project collaborated with ANDOS, a leading Italian organization dedicated to breast cancer prevention and treatment, exemplifying her commitment to making a positive impact in the community.

As Alice looks to the future, she is driven by a desire to continue empowering women and transforming lives through innovative projects. Plans for a documentary about her life and live events worldwide are underway, ensuring Bright & Fit remains at the forefront of online fitness innovation and quality. 

Alice believes that societal limitations should not dictate the roles women can fulfill. She advocates for the idea that women can excel as mothers, entrepreneurs, and athletes simultaneously. Her mission is to demonstrate that every woman can pursue her dreams and achieve greatness in various aspects of life. In Alice Veglio, the world sees not just a personal trainer but a trailblazer for women's empowerment, health, and holistic well-being.

Alice Veglio, Founder, Bright & Fit

Alice’s mission is deeply personal and impactful. She emphasizes that her innovation in fitness is driven by her own journey and the feedback from users. Her transformation from facing the prospect of immobility to becoming an entrepreneur and athlete fuels her passion for helping others, particularly women, reach their full potential. 

Beyond her glamorous career, Alice possesses formidable academic credentials. She holds a double degree in Italian and French, top honors in Holistic Health Sciences, and a degree in Economics and Business Management.