Benevity is a leading provider of software as a service that helps companies run corporate purpose programs, including employee giving, volunteering, and grant-making. Businesses use the platform to connect with communities while improving how charitable initiatives are managed. The technology fits into everyday business operations, making it easier for employees to support causes. With features like donation matching, payroll giving, and volunteer tracking, Benevity helps organizations increase participation and measure the results of their efforts.
In Conversation with Christopher Maloof, CEO of Benevity
What inspired you to join Benevity and take on the role of CEO?
I have always been passionate about technology that drives meaningful change. Benevity has built something unique by connecting businesses with causes in a way that goes beyond traditional philanthropy. The opportunity to lead a company that merges innovation with purpose felt like a perfect fit. The impact Benevity has on businesses, employees, and nonprofits is tangible, and I wanted to be part of that journey.
How does Benevity differentiate itself in the corporate social responsibility space?
Our focus has always been on making corporate giving and volunteering effortless. The platform is designed to integrate seamlessly into business operations, allowing employees to engage in causes without friction. Companies get access to advanced tools that automate and personalize programs at scale. By prioritizing usability and measurable outcomes, we help businesses build stronger connections with employees and communities.
How has technology shaped the way companies approach corporate giving and volunteering?
Technology has removed barriers that once made corporate philanthropy difficult to manage. Automation has streamlined the process, making it easier for businesses to run matching programs, track volunteer hours, and measure social impact. Data analytics provide organizations with real-time insights, ensuring that resources are allocated effectively. As companies look to align with employee values, technology plays a key role in making participation accessible and engaging.
What challenges do companies face when implementing corporate purpose programs?
Many businesses struggle with engagement and administration. Employees want to participate, but without a seamless process, programs can become underutilized. Managing multiple initiatives across different locations also adds complexity. Our goal is to remove those hurdles by offering an integrated platform that makes giving and volunteering a natural part of company culture. By making it easy for employees to get involved, businesses see higher participation and stronger long-term commitment.
How do you see employee expectations evolving when it comes to corporate social responsibility?
Employees now expect more from the companies they work for. Purpose is a key factor in retention and engagement. People want to feel that their work contributes to something meaningful beyond business goals. Companies that offer opportunities to give back attract talent and build stronger teams. Employees no longer see social impact as an extra benefit; they see it as a core part of workplace culture.
What role do business leaders play in shaping corporate responsibility?
Leadership sets the tone for how purpose is embedded within an organization. When executives actively participate in giving and volunteering programs, employees follow suit. A company’s commitment to social impact starts from the top, and leaders who champion these initiatives create a ripple effect. Encouraging participation, providing resources, and sharing success stories all contribute to a culture where giving back is valued.
What has been the most rewarding part of leading Benevity so far?
Seeing the real-world difference our platform makes is incredibly fulfilling. Companies tell us how their engagement programs have strengthened workplace culture and deepened connections with communities. Nonprofits share stories of how increased funding and volunteer support have amplified their efforts. Knowing that our technology is a catalyst for positive change keeps me motivated every day.
What do you see as the future of corporate social responsibility?
More businesses will integrate purpose into their overall strategy rather than treating it as a separate initiative. Employees and consumers expect companies to be accountable for their social contributions, and technology will continue to make it easier to participate. The focus will shift toward long-term commitments rather than one-time campaigns. Organizations that embed purpose into daily operations will build stronger relationships with employees, customers, and communities.
What advice would you give to companies looking to strengthen their corporate purpose initiatives?
Make it simple and meaningful. Employees should have an easy way to participate, whether it’s through donation matching, volunteer programs, or cause-driven campaigns. Leadership involvement is key, and sharing stories about the impact being made can drive engagement. Most importantly, align initiatives with company values to create an authentic and lasting commitment to social good.
Christopher Maloof, CEO, Benevity
