Briana Olson is Shaping Beauty Initiatives with Innovation and Empowerment at Trio Beauty™, Redefining Self-Care in the Industry

Briana Olson’s journey into the world of beauty began amidst the stunning landscapes of Tasmania, Australia, where she cultivated a deep appreciation for nature's beauty. Her early fascination with makeup as a creative medium evolved into a career marked by innovation and a commitment to enhancing natural beauty. From founding La Perma Artistry to rebranding as Trio Beauty™, Briana's entrepreneurial spirit and dedication to simplifying beauty routines have made a significant impact.

Embracing Beauty as a Creative Medium

Briana Olson's upbringing in Tasmania, Australia, immersed her in a world of natural beauty, where the ocean's vastness and the surrounding landscapes sparked her early fascination with aesthetics. Growing up in such an environment instilled in her a deep appreciation for nature's colors, textures, and the subtleties of beauty that surrounded her daily life.

From her earliest days, Briana saw makeup not just as a daily necessity but as a tool for creativity and self-expression. Experimenting with different colors, textures, and styles, she discovered how makeup could subtly enhance one's features and dramatically transform appearances. It became her artistic outlet, allowing her to play with colors like an artist on a canvas, bringing out the natural beauty she saw in herself and others.

Through this exploration, Briana realized the profound impact that makeup could have beyond mere appearance. It was a means of boosting confidence, expressing personality, and celebrating individuality. This realization planted the seeds for her future career in the beauty industry, where she would later pioneer innovative approaches to beauty enhancement and self-care.

Bridging Art and Beauty

Driven by her passion for beauty, Briana founded La Perma Artistry, a pioneering venture in Southern California specializing in eyebrow microblading and lip blush. Her innovative techniques and dedication to client satisfaction quickly propelled La Perma Artistry to become a beacon of excellence in the beauty industry.

The onset of the COVID-19 pandemic in 2020 posed unforeseen challenges for Briana's business. Forced to temporarily close La Perma Artistry, Briana saw this setback as an opportunity for innovation. She envisioned Brow Trio, a line of user-friendly, high-quality beauty products aimed at simplifying and enhancing daily beauty routines.

The Inception of Trio Beauty™

As Briana embarked on her own transformation journey with the brand, she rebranded Brow Trio to Trio Beauty™ in 2022. This evolution marked a broader vision for the brand, emphasizing accessibility, quality, and the profound experience of self-care through beauty. Briana's decision to rebrand was influenced by her desire to reach a wider audience and offer innovative solutions that catered to diverse beauty needs.

With Trio Beauty™, Briana aims to empower individuals by providing them with easy-to-use products that enhance their natural beauty. The brand reflects her belief that beauty rituals should be enjoyable, empowering, and inclusive. By focusing on simplicity and effectiveness, Trio Beauty™ continues to resonate with customers looking for reliable, high-quality beauty solutions that fit seamlessly into their everyday lives.

Becoming a Recognized Brow Expert

Briana's own approach to makeup reflects her philosophy of enhancing natural beauty with simplicity and elegance. Her routine includes medium coverage foundation, accentuated brows that are filled yet natural-looking, a hint of mascara, and glossy lips.

Drawing from her extensive microblading expertise, Briana believes in creating brows that are harmoniously balanced rather than perfectly symmetrical. Her advice emphasizes keeping the front of the brows soft and blended for a more natural appearance.

Briana meticulously crafted The Brow Trio products, drawing from her understanding of the diverse needs of her clients. She focused on creating tools and formulas that would effortlessly achieve dimensionally proportionate brows.

The idea for The Brow Trio stencil kit emerged during the pandemic-induced closure of Briana's salon. Recognizing the universal appeal of her microblading tools, she adapted them into an at-home brow kit, democratizing professional-grade beauty solutions for all.

Briana's journey to mastery in microblading spanned rigorous training and multiple certifications. With five years dedicated to perfecting her craft before founding Trio Beauty™, Briana earned triple certification, underscoring her commitment to excellence in brow artistry.

A highlight of Briana's career has been witnessing her clients' reactions post-microblading sessions. The joy she derives from seeing their newfound confidence mirrors her satisfaction in empowering individuals with The Brow Trio, enabling them to achieve stunning brows independently.

Expanding Horizons

Briana's vision for Trio Beauty™ extends beyond brow products. With a commitment to ongoing innovation, she explores new avenues in beauty, envisioning a comprehensive range of accessible, high-quality products that elevate self-care routines globally.

With her entrepreneurial spirit and unwavering passion for beauty, Briana Olson is poised for continued success with Trio Beauty™. Her innovative approach and dedication to customer satisfaction set the stage for ongoing growth and impact in the beauty industry.

Briana Olson's journey from Tasmania to becoming a trailblazing beauty entrepreneur in the United States is an evidence of resilience and passion. Through Trio Beauty™, she inspires others to embrace their natural beauty and discover the transformative power of self-care.

Briana Olson, Founder & CEO, Trio Beauty

As Trio Beauty™ continues to flourish, Briana Olson remains at the forefront, shaping the future of beauty with her visionary leadership and passion for making self-care accessible to all.