Cake Equity Simplifies Equity Management for Startups and Scaleups

Cake Equity is a cap table and equity management platform built for startup founders who want to drive growth and team motivation through ownership. For many early-stage businesses, the administrative and regulatory burden of managing equity is overwhelming, leaving founders with little time to focus on building their companies. Cake Equity was created to change that by simplifying ownership management and making equity a catalyst for growth rather than a source of complexity.

The company allows founders to manage their company’s cap table, issue stock options globally, and oversee capital raises in one place. Everything is designed to be intuitive and streamlined, removing the need for endless spreadsheets, manual updates, and expensive legal processes. By consolidating these essential functions, Cake Equity enables startups and scaleups to stay organized and confident as they grow.

A Mission to Simplify Growth

Cake Equity’s mission is to simplify how startups and scaleups grow their businesses. Founders can issue options to employees and investors with ease, creating alignment between team members and the company’s long-term vision. Capital raising, one of the most stressful aspects of running a startup, becomes more straightforward with automated workflows and accurate, real-time cap tables that investors can trust.

This approach saves time and reduces the risk of errors, while also building a stronger foundation for future growth. For founders, knowing that equity records and compliance are in order can make the difference when negotiating with investors or expanding into new markets.

Driving Team Motivation Through Ownership

One of Cake Equity’s greatest strengths is the way it helps founders use equity as a motivational tool. Employees who have a clear understanding of their ownership stakes are more likely to be engaged and invested in the company’s success.

Cake Equity provides employees with a transparent view of their options, vesting schedules, and potential value. This visibility builds trust and makes the connection between individual contributions and the company’s growth tangible. Startups can retain and attract top talent by offering equity plans that are easy to understand and track.

Helping Founders Raise Capital with Confidence

Raising capital is a major milestone for startups, but it’s also a process fraught with challenges. Outdated spreadsheets and messy cap tables can delay or even derail funding rounds. Cake Equity eliminates these problems by centralizing ownership data and making it easy to update in real time.

Investors benefit from having a single source of truth for the company’s ownership structure, while founders can focus on building relationships rather than chasing down paperwork. This level of organization can accelerate funding rounds and improve investor confidence, two key factors for any growing business.

Equity Without Borders

Modern startups are often global from day one, with team members and investors spread across multiple jurisdictions. Cake Equity supports this reality by enabling companies to issue options worldwide. Founders can navigate local regulations and tax considerations without needing to be experts themselves, thanks to built-in compliance tools.

By removing barriers to international expansion, Cake Equity helps startups build diverse, distributed teams and access a wider pool of talent and capital.

Built for Startups and Scaleups

Unlike traditional equity management solutions designed for large corporations, Cake Equity is tailored to the unique needs of startups and scaleups. The platform’s features and pricing are structured to support growing businesses, whether they’re just beginning to issue shares or managing more complex ownership structures.

This focus on accessibility makes it possible for founders at all stages to establish clean, accurate equity records from the start. That foundation can pay dividends later when raising larger rounds or preparing for acquisition.

A Clearer Path to Growth

Equity management doesn’t have to be a burden. Cake Equity’s user-friendly platform gives founders the tools they need to keep ownership records organized, motivate their teams, and raise capital with confidence.

By turning equity into an asset rather than a source of complexity, Cake Equity empowers startups and scaleups to focus on what matters most, building their businesses and realizing their vision.

Kim Hansen, Co-Founder & CEO, Cake Equity

Equity can be a powerful motivator when it’s easy to manage and employees clearly understand their ownership.