I was Motivated to Build This Company Based on How Commerce and Displaying Appreciation Could Be a Force for Positively Impacting Our Communities and Planet: Sara Rodell of Loop & Tie

Sara Rodell, founder and CEO of Loop & Tie, is a visionary entrepreneur whose work has redefined corporate gifting. Her approach, which she calls Invitational Commerce, moves beyond traditional sales tactics. Instead of aggressively chasing transactions, Loop & Tie invites individuals to make thoughtful choices, framing buying as a decision that impacts communities and ecosystems alike. This shift reimagines how business can serve not just the bottom line, but broader goals of sustainability, inclusivity, and social upliftment.

The philosophy of Invitational Commerce emerges from Sara’s conviction that gifting and commerce should represent more than mere transactions. For her, every decision made at Loop & Tie centers on three key aspects of sustainability: environmental, economic, and social impact. This commitment to intentionality questions the traditional approach of driving sales through urgency and fear-based messaging. Instead, Loop & Tie’s strategy builds awareness of the company’s values and lets clients choose their support, aligning their purchases with shared values.

This model cultivates a powerful ripple effect, where buyers and sellers recognize their influence on the industry and on each other. Sara’s vision is clear that corporate growth should uplift others along the way. This is why Loop & Tie champions brands from underrepresented communities, creating opportunities for these businesses to engage with larger corporate budgets. In doing so, Loop & Tie democratizes access to the corporate gifting market, emphasizing products that support smaller enterprises and bring visibility to diverse voices. Sara views commerce as a tool for advancing inclusion and equity, where every transaction becomes an investment in a broader ecosystem.

Environmental responsibility is another cornerstone of Sara’s approach. Understanding the toll that logistics and packaging can have, Loop & Tie has committed to regenerative practices, investing in agriculture initiatives through partnerships like Dollar Donation Club. For every gift shipped, there is an offset that prioritizes long-term ecological health. This practice reflects Sara’s belief in not just offsetting impact but actively contributing to sustainability through mindful sourcing and replenishment efforts.

Loop & Tie’s community-centered ethos extends to the company’s internal culture as well. Sara fosters an environment that values transparency and integrity, creating a team that is engaged, empowered, and aligned with the mission. This collaborative spirit, fundamental to Invitational Commerce, brings the team and clients together, encouraging open conversations about the brand’s purpose and its role in the corporate world. For Sara, the idea of hosting rather than convincing defines every interaction Loop & Tie has with the world.

Sara’s work with Loop & Tie exemplifies how corporate gifting can reflect a deeper sense of purpose. Rather than viewing growth in purely financial terms, she measures success by the positive effects her business fosters for people, communities, and the planet. In Sara’s hands, Loop & Tie has become more than a gifting platform—it is a beacon of responsible commerce that seeks to balance profit with purpose, reshaping what corporate impact can truly mean.

Sara Rodell, Founder & CEO, Loop & Tie

We see commerce as this amazing system where businesses and buyers get to make thoughtful choices about what they want to see exist in the world.