How Moom Health is Combining Ancient Wisdom with Modern Science to Create Personalized Wellness Solutions for Asian Women

Moom Health is a Singapore-based healthtech brand offering personalized supplements designed to address women’s health issues such as hormonal imbalance, sleep disturbances, stress, and menstrual discomfort. The company offers medically validated, culturally relevant solutions for women in Asia, moving beyond the typical approach of mass-market wellness products. 

Moom was founded by sisters Mili and Maya Kale in 2021.

Bridging the Gap Between Need and Access

The idea behind Moom came from personal frustration. Maya had long dealt with PCOS and the inconsistent, often confusing advice that came with it. Mili, with a background in education policy, saw how large the information gap was for women trying to manage recurring health concerns. They weren’t just dealing with limited access—they were dealing with low-quality solutions and little long-term support. Moom was formed to offer better options: well-formulated products that are informed by data, traditional practices, and local context.

Backing from a Major Regional Player

On April 14, Moom Health announced it had raised S$3.5 million in a pre-series A round led by Wipro Consumer Care Ventures, the venture arm of Wipro Consumer Care & Lighting. The funding will support the company’s regional expansion and allow for investment in new categories. This follows a S$900,000 seed round in 2023, used to strengthen product development and improve digital customer support.

Science-Driven Products, Not Shelf Fillers

Moom’s product range is focused and evidence-driven. All supplements are created in consultation with certified naturopaths and physicians. The team combines ingredients commonly used in traditional systems like Ayurveda with modern research to produce solutions that meet international manufacturing standards. The company is careful not to oversell benefits or create confusion. It instead directs users to a guided quiz that matches them to the most appropriate product based on their symptoms, lifestyle, and health history.

No Gimmicks, No Guesswork

Moom isn’t built around hype, and that has helped build trust. There are no vague slogans or exaggerated claims. Instead, product descriptions are specific, dosing is clearly explained, and customer education is a core part of the sales cycle. Their direct-to-consumer model, currently focused on Singapore and Malaysia, has found a responsive audience, particularly among women aged 25–40 who have been underserved by both pharmaceutical and mass wellness brands.

A Team That Reflects the Mission

Moom’s structure reflects its mission. Most of the team is women-led across clinical, product, and marketing roles. This internal alignment has made a difference, particularly in how user feedback is gathered and acted on. The company maintains ongoing conversations with customers—through digital touchpoints, community sessions, and clinician support—to stay aligned with real-world concerns.

Preparing for the Next Phase of Growth

Funding will now be used to grow the product portfolio and expand to other parts of Southeast Asia and South Asia. New categories may include support for fertility, menopause, and sexual wellness—areas that remain overlooked but are gaining urgency as conversations around women's health become less stigmatized. Rather than chasing trends, Moom plans to keep its focus tight: develop quality solutions, explain them honestly, and let the results drive loyalty.

Trusted by Users, Now Watched by Institutions

There’s also growing interest from institutional partners in the region. As preventive health gains traction, consumer companies, insurers, and even clinics are beginning to seek collaborations with credible wellness brands. Moom, with its regulated approach and clarity of offering, is well-placed to benefit from this shift.

Practical, Not Performative

Moom isn’t trying to disrupt healthcare. It’s correcting a long-standing oversight—treating women’s wellness as an afterthought. The brand is not built on vague promises or an ever-expanding product line. Its growth strategy is measured and its messaging grounded. In a crowded category, that discipline has helped it stand out.

Consistent Execution Over Flashy Claims

With fresh funding, a disciplined product philosophy, and growing demand in the region, Moom Health is positioned to become a serious player in women’s health in Asia—one step at a time, and without the noise.

Mili Kale and Maya Kale, Co-Founders, Moom Health

On April 14, Moom Health announced it had raised S$3.5 million in a pre-series A round led by Wipro Consumer Care Ventures, the venture arm of Wipro Consumer Care & Lighting. The funding will support the company’s regional expansion and allow for investment in new categories.