My Greatest Ambition in Life is to Make a Tangible Difference and Contribute Meaningfully to the Lives of Women, Regardless of their Physical, Geographical, or Social Circumstances: Alice Veglio of Bright & Fit Stated in an Interview with SME Business Review

Alice Veglio is an international personal trainer and women’s empowerment activist, renowned both in Italy and abroad. She began modeling as a child and debuted at 15 in her first fashion show for Vogue. Over the years, Alice has modeled at major fashion events and posed for top brands worldwide, in locations like Paris, Dubai, Rome, and the Maldives. Her face has become well-known from presenting key events on Italian television, participating in prestigious fashion weeks, and featuring in ad campaigns and music videos, including for The Kolors and Shade in 2018.

Alice’s extensive accolades include being a finalist in Miss Italy 2014, Miss Earth Italy Air 2017, and placing second at the Miss Multiverse World Finals in 2019, a competition that celebrates beauty, intelligence, fitness, and entrepreneurship. Her influence extends to social media, where she has amassed over 300,000 followers since 2016.

Alongside her entertainment career, Alice holds impressive academic credentials, including a double Italian-French degree, top honors in Holistic Health Sciences, a degree in Economics and Business Management, and certifications in Personal Training, Nutrition Science from Stanford, and international life coaching. Her professional experience includes apprenticeships at United Nations offices and the Dubai government, and roles such as junior project manager at WGEO.

In 2018, Alice launched Bright & Fit, Italy’s first online holistic fitness program with medical certification. This program, rooted in Alice’s life experience of overcoming a severe spinal condition, quickly attracted over 30,000 members in its first year. Bright & Fit provides women worldwide with fitness, mindset exercises, and nutritional advice through a modern app available on Apple and Google stores.

Alice’s mission is clear: “Two factors drive me to innovate in fitness - my personal journey and feedback from users. Overcoming my prescribed destiny of immobility to become an entrepreneur and athlete empowers me to help others, especially women, transform into their best selves.”

Bright & Fit has grown remarkably since its inception, expanding from a small team of three to a company with over 25 members and 45,000 active users, achieving a 200% increase in turnover annually. Alice is dedicated to ensuring the highest standards in quality, efficiency, and technology, investing daily in content, technology, and customer support.

In January 2019, Alice expanded Bright & Fit to the United Arab Emirates, focusing on holistic fitness and female empowerment in the region. The program has achieved significant milestones, including over $1 million in turnover within its first two years. Alice’s primary goal is to empower people to live better and realize their potential: “My main goal is to help people live better, reconsider their potential, and realize that anything is possible in life. This vision drives every innovation and initiative within the company.”

Alice continues to innovate with new projects like the “Brighter Me Academy,” launched in December 2023, a life coaching academy designed to help women overcome limiting beliefs and fears. Bright & Fit now also offers a comprehensive learning experience for healthcare professionals and personal trainers based on Alice’s holistic approach.

“Seeing the success of my students is invaluable and reinforces my contribution to fitness and health.”

Alice’s work has garnered significant recognition, with features in Forbes Italia, Forbes India, and Thrive Global. She has spoken at events like WomenXImpact and received the Healthcare Leadership Award in Dubai at the Health 2.0 event in December 2022. In March 2023, she represented excellence in her field at Health 2.0 in Las Vegas.

Her influence extends beyond fitness as she empowers women globally through her work as a motivational speaker, successful entrepreneur, and international athlete competing in fitness events and Ironman races. Her first book, “The Heart and the Diamond,” became an Amazon Italy bestseller within 24 hours of its release.

“Success, for me, means making a difference, empowering women to realize their potential, and improving the fitness sector with innovative tools.”

Alice has been recognized with numerous international awards, including features on the covers of Success Knocks and Insight Success in 2022, and being named one of the World’s 10 Visionary Leaders to Follow by World’s Leaders Magazine. She was honored with the Visionaries Award at the Health 2.0 Conference in Las Vegas in March 2024.

Committed to giving back, Alice launched “Bright & Fit Cares” in June 2021, supporting women facing physical or social challenges, with its first initiative aiding ANDOS, a leading Italian organization for breast cancer prevention and treatment.

“I aim to continue empowering women and transforming lives. Bright & Fit is involved in exciting projects, including a documentary about my life and live events worldwide. We strive daily to ensure Bright & Fit remains a leader in online fitness innovation and quality.”

Alice believes that the only limits for women leaders are societal ones: “Women can excel in multiple roles—mother, wife, entrepreneur, athlete—simultaneously. My mission is to show that every woman can achieve her dreams and be anything she wants in life.”

Alice Veglio, Founder, Bright & Fit

“Overcoming my prescribed destiny of immobility to become an entrepreneur and athlete empowers me to help others, especially women, transform into their best selves.”