Our Goal is to Continue Amplifying the Voices of Small Businesses and Expanding the Support We Offer: Holly Tucker, CEO of Holly & Co

Holly Tucker is a visionary entrepreneur and the driving force behind Holly & Co, a platform dedicated to empowering small businesses and creative enterprises. With a passion for empowering entrepreneurs, Holly has built a brand that champions individuality and craftsmanship. Her leadership embodies authenticity and a commitment to nurturing meaningful connections within the entrepreneurial community. By seamlessly combining creativity with strategic insight, Holly has positioned Holly & Co as a source of inspiration for those aspiring to transform their visions into successful ventures. Her work continues to motivate and support countless individuals in achieving their entrepreneurial goals.

In a recent interview with SME Business Review, Holly Tucker talked about her focus on empowering small businesses, encouraging creativity, and building a strong entrepreneurial community. Here’s what she had to say.

Interview Excerpts

What inspired you to start Holly & Co?

Holly & Co was born out of my desire to champion small businesses and celebrate creativity. After co-founding Notonthehighstreet, I saw firsthand the challenges independent business owners face, from accessing resources to finding a platform that truly understands their needs. I wanted to create a space that not only supports entrepreneurs but also inspires them to embrace their individuality and build businesses that align with their passions.

How has your leadership shaped Holly & Co?

I lead with a people-first approach. I believe that relationships are at the core of any successful venture, so I prioritize building connections—whether it’s with my team, the entrepreneurs we support, or our wider community. By fostering an environment that values collaboration and authenticity, I have been able to create a culture where creativity thrives. My goal is always to empower others to push boundaries and take ownership of their ideas.

What challenges have you faced while leading Holly & Co?

Like any business, we have had our share of challenges. Navigating economic uncertainty, adapting to changes in consumer behavior, and ensuring we remain relevant are just a few examples. But I see challenges as opportunities for growth. They push us to innovate and refine our approach. Staying true to our values while being adaptable has been key to overcoming obstacles.

What does success look like to you?

Success, to me, is about impact. It’s about knowing that we have made a difference in the lives of entrepreneurs, that we have helped them take the next step in their journey. It’s not just about numbers or growth; it’s about creating a legacy of empowerment and inspiration. When I see the businesses we have supported thriving, that’s the real reward.

What steps do you take to encourage innovation at Holly & Co?

I encourage my team to embrace creativity and not be afraid of taking risks. Innovation doesn’t happen in a vacuum; it requires an environment where people feel safe to share bold ideas. We hold regular brainstorming sessions, and I make it a point to celebrate every contribution. By valuing different perspectives and staying open to experimentation, we ensure that fresh ideas are always flowing.

You often speak about balancing creativity with business acumen. How do you achieve that?

It’s definitely a balancing act. While creativity drives our vision, it’s crucial to have a solid understanding of the practicalities of running a business. I have learned to pair my artistic instincts with a strategic mindset. That means being mindful of budgets, understanding market trends, and ensuring that our creative efforts align with our business goals. It’s about finding harmony between the two without compromising on either.

Holly & Co champions sustainability and ethical practices. Why are these values important to you?

I believe businesses have a responsibility to contribute positively to society. For me, supporting sustainability and ethical practices isn’t just about being responsible; it’s about creating a better future. Small businesses have the power to drive change, and I want to encourage them to adopt practices that benefit both people and the planet. Through our platform, we aim to highlight these efforts and inspire others to follow suit.

How do you maintain a strong sense of community at Holly & Co?

Community is at the heart of everything we do. From hosting events that bring entrepreneurs together to creating spaces where people can share ideas and experiences, we work hard to foster a sense of belonging. I think it’s also about listening. We constantly engage with our community to understand their needs and challenges, and that helps us provide better support.

What advice would you give to aspiring entrepreneurs?

Be authentic and trust your instincts. Your uniqueness is your greatest strength, so don’t try to emulate someone else’s journey. Focus on what makes you passionate and build your business around that. Also, don’t be afraid to ask for help. Surround yourself with people who support and inspire you, and remember that setbacks are part of the process.

How do you stay motivated as a leader?

Seeing the impact of our work keeps me motivated. When I hear from entrepreneurs about how Holly & Co has supported them, it reminds me why I started this journey. I am also deeply inspired by my team and the community we serve. Their creativity and resilience fuel my own passion to keep going and doing more.

What’s next for Holly & Co?

Our goal is to continue amplifying the voices of small businesses and expanding the support we offer. We’re always exploring new ways to inspire and empower entrepreneurs, whether through innovative content, workshops, or partnerships. The journey is ever-evolving, and I’m excited about the possibilities that lie ahead for us and the incredible community we serve.

Holly Tucker, Founder & CEO, Holly & Co

“Small businesses have the power to drive change, and I want to encourage them to adopt practices that benefit both people and the planet.”