Sertis is a leading AI and data consulting firm, offering enterprise AI solutions across industries such as retail, finance, energy, and telecom. Since 2014, the company has completed over 400 large-scale deployments in the Asia-Pacific region. With a team of over 100 engineers and data scientists, Sertis provides solutions like Insight Hub for data analytics, Sertis Face Scan for real-time detection, and Sertis Private LLM for on-premise AI customization. The company’s AI research division has earned global recognition, reinforcing its role in advancing digital transformation. 

Sertis is based in Bangkok.

In Conversation with Tee Vachiramon, CEO of Sertis

What inspired you to start Sertis, and how has the journey been so far?

I have always believed in the power of data and AI to shape the future of business. When I founded Sertis in 2014, my vision was to build a company that could bridge the gap between cutting-edge technology and real-world business applications. The journey has been both challenging and rewarding. We started as a small team passionate about data and AI, and today, we work with some of the most forward-thinking enterprises. What keeps us going is the impact we see—helping businesses become more efficient, more intelligent, and more competitive.

How does Sertis differentiate itself in the AI and data analytics industry?

Our approach is deeply rooted in innovation and collaboration. We don’t just build AI solutions; we build AI solutions that work seamlessly within businesses to drive tangible results. What sets us apart is our ability to customize AI-driven tools to fit unique business challenges rather than offering one-size-fits-all solutions. Our team consists of experts who are constantly pushing boundaries, and we prioritize working closely with our clients to ensure that our solutions truly add value.

How do you ensure that AI solutions remain ethical and responsible?

Ethics in AI is something we take very seriously. AI should not just be powerful but also responsible. We adhere to strict governance frameworks and best practices to ensure transparency, fairness, and accountability in our solutions. We also work with businesses to educate them on responsible AI practices, ensuring that implementations align with ethical considerations and regulatory standards.

What are the biggest challenges businesses face when adopting AI, and how does Sertis help overcome them?

One of the biggest challenges is understanding how to integrate AI into existing workflows without disrupting operations. Many businesses know AI is valuable but struggle with how to apply it effectively. That’s where we come in. We guide organizations through the AI adoption process, ensuring smooth integration and maximum impact. Another challenge is data quality. AI is only as good as the data it’s trained on, so we work with businesses to optimize data strategies, ensuring that their AI investments yield meaningful results.

How do you see AI evolving, and what role does Sertis play in shaping that future?

AI is evolving rapidly, and we are committed to staying ahead of the curve. We see AI moving towards even greater personalization, automation, and predictive capabilities. The key is to balance technological advancement with human-centric design. Our role is to continue innovating while ensuring that AI remains accessible, responsible, and beneficial for businesses. By constantly researching, developing, and refining AI solutions, we aim to be a driving force in AI’s next wave of evolution.

What advice would you give to businesses looking to embrace AI?

Start with a clear goal. AI should not be adopted for the sake of adoption but rather to solve a specific problem or unlock new opportunities. Work with experts who understand both AI and business strategy to ensure successful implementation. Be patient with the process because AI is not just a one-time solution but an ongoing journey. And most importantly, stay open to learning—AI is evolving, and businesses that stay agile will benefit the most.

What’s next for Sertis?

Growth and deeper innovation. We want to continue expanding our capabilities, refining our AI-driven solutions, and helping more businesses leverage the power of data and AI. We are also investing in new research areas to ensure that our clients have access to the most advanced technologies available. Our mission is to be the most trusted AI partner for enterprises, empowering them to achieve long-term success with our intelligent solutions.

Tee Vachiramon, CEO, Sertis