Kopi Kenangan is a non-franchise, tech-enabled grab-and-go coffee chain with approximately 800 stores across more than 60 cities in Indonesia. In December 2021, it became the first F&B unicorn in Southeast Asia. Kopi Kenangan is Halal-certified and was named Brand of the Year in the Café Chain category for Indonesia at the World Branding Awards 2020–2021.

SME Business Review reached out to Edward Tirtanata, co-founder and CEO of Kopi Kenangan, for an interview to discuss the brand’s growth, innovation, and vision for the future. Here's what Edward had to say.

Interview Excerpts

What inspired you to start Kopi Kenangan?

I have always been passionate about coffee, but I noticed a gap in the market. In Indonesia, coffee shops were either expensive international chains or instant coffee stalls. There was no middle ground—no brand that offered high-quality coffee at an affordable price with fast service. I wanted to change that by creating something accessible, consistent, and deeply rooted in our local coffee culture.

How did you decide on the grab-and-go model?

People want good coffee, but they don’t always have time to wait. The grab-and-go model was a natural fit for busy professionals and commuters. We designed our stores to be efficient, allowing customers to get their coffee quickly without compromising on quality. Speed and consistency were key.

What role has technology played in Kopi Kenangan’s growth?

Technology has been a game changer. Our mobile app makes ordering seamless, reducing wait times and allowing customers to customize their drinks. Data helps us understand customer preferences, optimize inventory, and improve operations. We rely on technology to keep evolving and to ensure that every experience feels smooth and personal.

Your signature drinks have gained a loyal following. What makes them special?

We focus on creating flavors that balance bold coffee with smooth, creamy textures. Our most popular drink, which combines espresso with our signature sweet milk, is the perfect example. It’s rich, flavorful, and uniquely Indonesian. We also introduce seasonal drinks inspired by local tastes, keeping things fresh and exciting.

Kopi Kenangan has expanded rapidly. What has been the biggest challenge in scaling?

Maintaining quality while growing fast is always a challenge. Training is essential. Every store must deliver the same standard of coffee and service. We also need to adapt to different markets while staying true to our brand identity. Expansion requires careful planning and strong local partnerships.

Sustainability is becoming increasingly important. How is Kopi Kenangan addressing this?

We are committed to sourcing our coffee beans responsibly and ensuring that farmers are fairly compensated. We are also working to reduce waste by promoting reusable cups and using better packaging materials. Sustainability is a long-term commitment, and we continue to improve in this area.

What has been your most rewarding moment as CEO?

Seeing our coffee become part of people’s daily routines is incredibly rewarding. When customers tell us that our coffee helps them start their day or that they bring friends and family to our stores, it reinforces why we started this journey. Watching our team grow and create opportunities for people is also something I take great pride in.

How do you stay ahead in such a competitive industry?

We listen to our customers and keep innovating. New menu items, better store formats, and creative marketing help us stay fresh. The coffee industry is always evolving, and we embrace change while staying true to our core values—quality, convenience, and affordability.

What advice would you give to aspiring entrepreneurs?

Start with a clear problem and build a solution that truly adds value. Passion is important, but execution matters more. Be adaptable, learn from feedback, and never stop improving. Challenges will always come, but resilience and focus will keep you moving forward.

What’s next for Kopi Kenangan?

We are focused on growing internationally while continuing to strengthen our presence in Indonesia. Every new market is a learning experience, and we are committed to adapting while delivering the same great coffee people love. Expansion is important, but so is maintaining what makes us special.

Edward Tirtanata, Co-Founder & CEO, Kopi Kenangan