Our Vision is to Give Everyone Easy Access to Anything in their City: Oscar Pierre Miquelof Glovo

Glovo is an innovative multi-category delivery app that seamlessly connects users with local businesses and couriers, offering a comprehensive range of on-demand services. Founded in 2015 in Barcelona, the company has rapidly expanded its reach across 25 countries in Europe, Central Asia, and Africa. 

SME Business Review contacted Oscar Pierre Miquel, co-founder and CEO of Glovo, for an interview, and he provided insightful perspectives on the company's rapid growth, innovative approach, and commitment to enhancing urban living through its multi-category platform. Here’s what he had to say.

Interview Excerpt

What sets Glovo apart from other on-demand service apps?

Glovo distinguishes itself through its multi-category approach. Unlike other platforms that may focus solely on food delivery, Glovo connects users with a broad spectrum of services, including local restaurants, grocery stores, and high street retail shops. This versatility allows it to cater to a wide range of consumer needs, making it a more comprehensive solution for urban living.

How does Glovo's mission impact its operations?

Glovo's mission revolves around enhancing accessibility and convenience within cities. This drives the company to provide a platform that makes urban living more manageable by offering a variety of services at the user's fingertips. Whether it’s satisfying cravings, completing errands, or shopping from favorite stores, Glovo aims to make these tasks as effortless as possible for its users.

Could you explain how Glovo's business model works?

Glovo's business model is centered around three main stakeholders: users, businesses, and couriers. For users, the app provides easy access to a wide array of local offerings. Businesses, particularly small and medium-sized enterprises, benefit from a platform that helps them reach a larger customer base without the costs of traditional expansion. Couriers, on the other hand, enjoy flexible earning opportunities that allow them to work on their own terms.

How does Glovo adapt to different markets across the 25 countries it operates in?

Glovo tailors its approach to meet the unique needs of each market it enters. This involves understanding local consumer preferences, navigating various regulatory environments, and ensuring that the quality of service remains consistent. By adapting to these diverse markets, Glovo has managed to maintain a strong presence across Europe, Central Asia, and Africa.

What role does innovation play in Glovo's success?

Innovation is a cornerstone of Glovo’s success. The company is constantly refining its platform to enhance the user experience. This includes optimizing delivery logistics to reduce wait times and improve courier efficiency, as well as expanding its range of services. Glovo’s commitment to innovation has allowed it to stay ahead of the curve in a competitive market.

How does Glovo manage to expand its service offerings?

Glovo actively seeks partnerships with a wide range of businesses, from major retail chains to local artisanal shops. These collaborations are key to expanding the app’s offerings, ensuring that users have access to a diverse selection of products and services. By continually growing its network of partners, Glovo keeps its platform engaging and valuable to its users.

In what ways is Glovo committed to sustainability and social responsibility?

Glovo places a strong emphasis on sustainability, recognizing the environmental impact of its operations. The company has initiated efforts to reduce its carbon footprint, such as promoting the use of eco-friendly vehicles for deliveries and minimizing packaging waste. Additionally, Glovo is committed to supporting local communities, particularly by empowering small businesses and participating in charitable initiatives.

How does Glovo ensure user safety and data protection?

Glovo takes user safety and data protection very seriously. The platform is equipped with robust encryption protocols and regularly updated security measures to protect personal information. By maintaining transparency about data usage and prioritizing user trust, Glovo has built a secure environment that safeguards user data while providing reliable service.

What challenges does Glovo face when expanding into new markets?

Expansion into new markets comes with various challenges, such as navigating complex regulatory environments, understanding local cultural contexts, and managing logistics across different geographic regions. Despite these hurdles, Glovo has consistently shown an ability to adapt and thrive by leveraging its experience in existing markets to inform its strategy in new ones.

How has Glovo's expansion strategy contributed to its success?

Glovo’s expansion strategy is marked by a willingness to experiment and take calculated risks. By identifying and capitalizing on emerging opportunities, often ahead of competitors, Glovo has positioned itself as a leader in several key segments, including grocery delivery. This proactive approach has enabled the company to stay agile and responsive to market trends.

What steps does Glovo take to ensure customer satisfaction?

Glovo places a high priority on customer satisfaction by implementing a range of measures to enhance the user experience. This includes responsive customer support, regular updates to the app, and a commitment to addressing any issues promptly. By focusing on customer satisfaction, Glovo has been able to foster loyalty and encourage repeat usage, contributing to its sustained growth.

How does Glovo balance its rapid growth with maintaining its core values?

Despite its rapid expansion, Glovo remains committed to its core values of accessibility, sustainability, and social responsibility. The company continues to explore new markets, develop innovative solutions, and forge partnerships that enhance its offerings, all while ensuring that these values are integrated into every aspect of its operations.

What can we expect from Glovo in the future?

Glovo is poised to continue its trajectory of growth and innovation. The company remains focused on exploring new markets, enhancing its platform, and staying ahead of industry trends. As the demand for on-demand services grows, Glovo is well-positioned to play a significant role in shaping the future of urban living, continuing to push the boundaries of what is possible in the digital economy.

Oscar Pierre Miquel, Co-Founder & CEO, Glovo

Glovo is a Spanish tech company and the fastest-growing multi-category player in Europe, Western Asia, and Africa.