Resquared: Your All-in-One Platform for Fast and Effective Local Business Prospecting

Commercial real estate continues to rely on door knocking and cold calls. Resquared, a San Francisco-based company, offers a more efficient alternative. It has become a practical tool for leasing professionals looking to connect with small, local businesses without wasting time.

Founded by Griffin Morris and Tyler Carlson, the company addresses an issue that has long slowed down leasing efforts: the process of finding and contacting small tenants is tedious and fragmented. Resquared streamlines this by offering a clean, data-rich platform that enables targeted outreach in just a few clicks.

“The problem was obvious,” said Griffin, who serves as CEO. “People were going business to business, hoping someone would be interested in leasing a space. It was inefficient, and it wasn’t keeping up with how local businesses operate today.”

Resquared provides verified data on thousands of businesses. Users can search by category, zip code or business type. Once a list is created, outreach happens directly through built-in email and SMS tools. The workflow is quick, without needing external spreadsheets or third-party databases.

Built to Replace Guesswork

Traditional methods haven’t kept pace with today’s leasing demands. While national tenants are approached through established channels, smaller business owners often fly under the radar. Reaching them takes time that most brokers don’t have.

That’s the gap Resquared addresses.

“Our users aren't looking for big-box tenants,” said Griffin. “They need to lease a 1,500-square-foot shop. And the person who might be perfect for that space probably runs a single store and has no formal expansion strategy.”

Before this tool existed, most brokers relied on manual research, local directories or foot traffic to identify possible leads. Even then, finding a working contact number or email could be hit or miss.

Resquared fixes that by putting everything in one dashboard. Brokers can prospect digitally, without stepping outside, and start conversations that actually go somewhere.

This approach doesn’t just benefit landlords. Small business owners, typically juggling operations, staffing and day-to-day concerns, are unlikely to browse listings or walk into a broker’s office. But when contacted with a relevant opportunity, they tend to engage.

A Startup Rooted in Firsthand Experience

The idea came out of personal frustration. Tyler had worked in leasing and saw the inefficiencies up close. Griffin had built software products and knew there was a better way to approach lead generation and outreach.

The company launched in 2020, when businesses were adjusting to sudden disruptions. Storefronts were shutting down or reworking their leases. Opportunities existed, but the tools to pursue them hadn’t kept up.

Griffin and Tyler spoke directly with brokers, leasing agents and landlords to understand their pain points. Those early conversations shaped the product, which has remained focused and lightweight.

The first version did exactly what users needed, surface contacts and send outreach messages, all without leaving the app. That simplicity, combined with accuracy, helped it find its footing quickly.

Keeping It Focused

Unlike many startups that attempt to expand across verticals or bolt on unnecessary features, Resquared has kept its mission narrow. It’s built to support prospecting and it doesn’t stray from that purpose.

That discipline has helped the company avoid the pitfalls of bloated software. It doesn’t try to automate everything. It simply removes the friction from finding the right people and getting in touch.

“It’s not about replacing brokers,” said Griffin. “It’s about clearing out the busywork so they can focus on actual deals.”

Users can start within minutes. Outreach templates and analytics are built in, but optional. The interface is simple enough to learn in a single session. That ease of use has helped the company win customers across brokerages large and small.

What’s notable is how sticky the product becomes once adopted. It’s not flash. It’s just effective.

Quiet Growth, Not Flashy Headlines

While many software companies chase buzz or over-promise, Resquared has grown by staying useful. Griffin isn’t interested in chasing press or throwing around inflated user metrics. He’s more focused on making sure the product holds up to daily use.

“We don’t want to be the everything tool,” he said. “We want to be the tool that people rely on to get one very specific job done.”

The company has raised funding but remained careful with how it grows. Its team is small, its roadmap is clear, and its development is steady. That sense of restraint is rare in a tech environment that often rewards speed over thoughtfulness.

For the leasing professionals using it, the consistency matters. Real estate is still a business where relationships and timing drive decisions. Resquared respects that rhythm and doesn’t try to force something that doesn’t belong.

A Tool That Does the Job

Resquared doesn’t make grand claims. It doesn’t use trendy language. And it doesn’t confuse its purpose. That may be why users keep coming back.

The work of leasing commercial space is complicated enough. What Griffin and Tyler have built removes one persistent hurdle, the grind of outreach.

“There are professionals across the country who still spend hours trying to track down one good lead,” said Griffin. “If we can help them do that faster and better, we’re doing our job.”

Resquared has earned its place not through disruption or novelty but through reliability. It helps people do their work more effectively. And that’s more than enough.

Griffin Morris, CEO, Resquared

It’s not about replacing brokers. It’s about clearing out the busywork so they can focus on actual deals.