10 Best FinTech Companies to Watch 2024

Addi is Building the Best Digital Shopping Experience in Latin America through Technology

At Addi they want you to buy what you want, when you want, easily, quickly and transparently. As it should be.

By SBR
May 27, 2024 10:00 PM
Santiago Suarez, Co-founder & CEO, Addi Photo by SBR

Santiago Suarez, Co-founder & CEO, Addi


When it comes to digital commerce in Latin America, Addi is the leading point of sale financing platform in Latin America, backed by Andreessen Horowitz, Foundation, Monashees, Quona, and Village Global.  Its team’s primary goal is to guarantee seamless and transparent purchasing processes. It envisions a world where consumers can buy what they want, when they want it, with no difficulty attached.

Addi is all about innovation and using tech to make shopping super easy. Their team of enthusiastic young folks is working hard to create the best shopping experience ever for people in Latin America. They want shopping to be stress-free and fun for everyone.

At Addi, they take certain things very seriously: being flexible, getting things done quickly, and making sure everything is crystal clear. These aren't just fancy words they throw around – they're the core principles that guide everything they do. They're building the future of online shopping in Latin America, and they're doing it one satisfied customer at a time.

Unlock Convenience with the Addi App

You’re at home, relaxing and scrolling your favorite online stores, and suddenly, you see these cool sneakers that you’ve been eyeing for a while. But then you realize that you’re on a budget and wonder if you can buy them now. Well, that’s where the Addi app makes a grand entrance – it is your great shopping helper that takes all the stress away from making a purchase.

With the Addi app, shopping becomes a piece of cake. No more worrying about how much cash you have or if your credit card will cover your purchase. It's all about making things simple and convenient, just for you.

Here's how it works: Once you've got the app on your phone, you're all set to explore tons of brands and products. From trendy clothes to cool gadgets, you can find it all without leaving your couch.

When you find something you like, just choose Addi as your way to pay. Then, decide how you want to pay – whether you want to spread the cost over a few months or pay all at once. It's totally up to you.

Once you've made your choice, finish up your purchase and get a code on WhatsApp to make sure everything's good to go. It's an extra step to keep your shopping safe and secure.

And the best part? You can save your proof of payment and start enjoying your new stuff right away. No waiting for approvals or worrying about when your payment will go through – just easy, stress-free shopping whenever you want.

But the Addi app isn't just about buying things; it's about making life simpler and more fun. It's about giving you the freedom to shop whenever you want, wherever you want, and however you want. So why wait? Download the Addi app today and make shopping a breeze!

AddiShop, Your One-Stop Shopping App

Imagine having access to exclusive discounts, your favorite brands, and the latest products, all in one convenient app. That's what AddiShop is all about – making shopping easier and more enjoyable for you.

With AddiShop, you can access a wide range of benefits:

Exclusive Promotions and Discounts: Who doesn't love a good deal? With AddiShop, you'll get access to special offers and discounts that you won't find anywhere else. Save money while treating yourself to the things you love.

Stay Updated on Your Quota: Keeping track of your spending is important, and AddiShop makes it easy. Get real-time updates on your purchases and credit limit, so you always know where you stand financially.

Secure Payment Options: Your security is our top priority. AddiShop offers secure payment options that you can trust, tailored to your specific needs and preferences. Shop with confidence, knowing that your payments are safe and protected.

All Your Favorite Brands in One Place: Say goodbye to hopping from one website to another in search of your favorite brands. AddiShop brings together a diverse selection of brands and products, making it easy to find everything you need in one convenient location.

Discover New Brands: Looking to spice up your shopping routine? AddiShop is the perfect place to discover new brands and products that you may not have come across before. Explore a world of possibilities and find something new to love.

With AddiShop, shopping has never been easier or more exciting. Whether you're treating yourself to something special or shopping for everyday essentials, we've got you covered. So why wait? Download AddiShop today and start enjoying the convenience of shopping right at your fingertips!

Santiago Suarez, Co-founder & CEO, Addi

Prior to Addi, Santiago was a board member at T-REX Group, Inc., where they focused on analytics for ABS. Santiago also spent time as a part-time partner at Y Combinator, where they advised and worked with Y Combinator's portfolio companies on strategy, fundraising, financial matters, capital structure, balance sheet matters, and scalability. Santiago also spent time as the VP / Head of Strategy & Corporate Development at Lending Club, where they led strategy, enterprise partnerships, and M&A. At Lending Club, Santiago also co-led the company's first Investor Day since its 2014 IPO.

Santiago Suarez has a Bachelor of Arts from Yale University and a Master of Arts from Yale University. Santiago also has a certification from Truora Inc. in the Truora Certificate program.

With the Addi app, shopping becomes a piece of cake. No more worrying about how much cash you have or if your credit card will cover your purchase. It's all about making things simple and convenient, just for you.

How French GenAI Firm LightOn is Building Secure Enterprise AI from LLMs to Public Markets
The eight-year journey for French startup LightOn since its inception in 2016 has been a roller-coaster ride. Within four years of its foundation, the GenAI specialist pioneered in the field of Large Language Models, or LLM, with cutting-edge models and products.
Dec. 25, 2025
How French GenAI Firm LightOn is Building Secure Enterprise AI from LLMs to Public Markets
How Spanish Startup Multiverse is Making AI Models Faster, Cheaper, and More Energy Efficient Through Compression Technology
Multiverse Computing has created a niche for itself in AI model compression tech by catering to hypersensitive defense and ambitious energy transition sectors. The most sought-after AI model compressor at Multiverse is CompactifAI, which makes AI systems faster, cheaper, and energy efficient.
Dec. 25, 2025
How Spanish Startup Multiverse is Making AI Models Faster, Cheaper, and More Energy Efficient Through Compression Technology
How n8n is Building Flexible AI Workflow Automation for Technical Teams
Germany-based AI businesses automation startup n8n has experienced an eventful year in 2025. It raised $180 million in a Series C round at a $2.5 billion valuation. Prior to that, Deutsche Telekom’s T.Capital made an investment in this Berlin-based company.
Dec. 25, 2025
How n8n is Building Flexible AI Workflow Automation for Technical Teams
We Provide a Growing Range of Fully Integrated Groups of AI Agents or Digital Workers: Dr Aalok Shukla, CEO of Implement AI
Implement AI operates from London and works with organizations that want to use artificial intelligence to strengthen operations, improve decision making and expand digital capabilities.
Dec. 25, 2025
We Provide a Growing Range of Fully Integrated Groups of AI Agents or Digital Workers: Dr Aalok Shukla, CEO of Implement AI

More on Financial Literacy

Content provided by finlittoday.com
Financial Literacy Post
PMP Certification and AI Upskilling Boost Salaries for Project Management Professionals,
Financial Literacy Post
PMP Certification and AI Upskilling Boost Salaries for Project Management Professionals,
Financial Literacy Post
PMP Certification and AI Upskilling Boost Salaries for Project Management Professionals,
Financial Literacy Post
PMP Certification and AI Upskilling Boost Salaries for Project Management Professionals,
Financial Literacy Post
PMP Certification and AI Upskilling Boost Salaries for Project Management Professionals,
Financial Literacy Post
PMP Certification and AI Upskilling Boost Salaries for Project Management Professionals,
Financial Literacy Post
PMP Certification and AI Upskilling Boost Salaries for Project Management Professionals,
Financial Literacy Post
PMP Certification and AI Upskilling Boost Salaries for Project Management Professionals,
Financial Literacy Post
PMP Certification and AI Upskilling Boost Salaries for Project Management Professionals,