Jason Hreha Drives Persona's Success by Merging Behavioral Science with Personalized Healthcare

Jason Hreha has built a career out of understanding how people think and behave, using that knowledge to develop innovative business models. As the co-founder and CEO of Persona, Jason applies behavioral science to a new frontier—personalized healthcare. His journey into the healthcare industry might seem unconventional at first glance, but it is rooted in a deep commitment to solving complex problems through science and technology.

Persona focuses on personalized health solutions, particularly in the form of vitamins and supplements tailored to an individual's unique needs. Jason’s vision is simple yet bold: healthcare should be as individualized as the people it serves. Persona, under his leadership, has quickly become a key player in the growing industry of personalized wellness.

Jason’s background plays a significant role in the success of Persona. Before launching the company, he earned a reputation for being one of the leading minds in behavioral science. Having worked at prominent tech companies, he cultivated a deep understanding of how human behavior and decision-making could be influenced and improved through technology. His role at Walmart as Head of Behavioral Science gave him a platform to explore this intersection further, driving key insights that he would later implement at Persona.

When Jason co-founded Persona, the objective was not just to sell vitamins and supplements but to revolutionize how consumers engage with their health. By leveraging data and science, Persona offers highly customized health plans based on a customer’s individual lifestyle, genetic background, and wellness goals. Jason’s approach, using data as a foundation, allows Persona to craft solutions that are tailored to the specifics of each person’s health journey. This precision is the core of Persona’s mission—to provide proactive, individualized health care rather than reactive, generalized products.

The personalization of healthcare is a rapidly growing field, but Jason’s work at Persona goes beyond just catering to trends. His belief in the power of behavioral science informs every layer of the business model. Jason recognizes that people are more likely to stick to health plans when they feel those plans are crafted with their specific needs in mind. This focus on individualized care increases engagement, creating more effective results for Persona’s customers. Under Jason’s guidance, the company has created a process where users complete an online assessment that examines everything from diet to genetics, allowing Persona to create a tailored regimen that evolves as their needs change.

The implementation of this technology is a reflection of Jason’s background in behavioral science. Persona’s model leverages technology to simplify what could otherwise be a complicated process. With every step, Jason ensures that the user experience is at the forefront of Persona’s offerings, using data to not only streamline personalization but to foster long-term relationships with customers. This customer-centric approach is a key reason why Persona has been able to establish itself in such a competitive market.

Before creating Persona, Jason built a reputation for taking complex concepts and translating them into accessible solutions that improve people's lives. His academic background in behavioral science from Stanford University helped him carve out a niche in understanding the psychological principles behind decision-making. However, it is his ability to apply these principles to practical scenarios that sets him apart from others in his field. His work at Walmart demonstrated the impact that behavioral insights could have on improving customer experience and operations on a massive scale.

At Persona, Jason’s scientific approach translates into tangible customer outcomes. With a product offering that ranges from daily vitamins to supplements addressing specific health concerns, Persona’s commitment to precision mirrors Jason’s personal philosophy that healthcare should be anything but one-size-fits-all. This ethos is evident in Persona’s user engagement model, which constantly evolves to adapt to customers' changing needs.

Jason’s leadership style emphasizes innovation, collaboration, and data-driven decision-making. He understands the importance of building a team that shares his vision for revolutionizing personalized healthcare. This collective passion has allowed Persona to maintain its position as an industry leader while continuously exploring new ways to enhance its offerings. By fostering a culture that values forward-thinking and evidence-based solutions, Jason ensures that Persona remains at the forefront of healthcare innovation.

Despite his professional success, Jason remains focused on the human element of his work. He sees Persona as a tool to help people take charge of their health and well-being in a meaningful way. Jason understands that true progress in healthcare means creating solutions that are not only effective but also accessible and easy to implement into daily life. His vision for Persona is not just about growing the company but about changing how people think about and engage with their own health.

Jason’s journey from behavioral science to personalized healthcare may not have followed a traditional path, but it has been marked by a clear and consistent goal—using data and science to solve real-world problems. His approach to leadership is pragmatic, driven by an understanding that innovation only matters when it leads to meaningful outcomes. By applying the principles of behavioral science to healthcare, Jason has managed to create a company that empowers people to take control of their health in ways that were not previously possible.

Looking forward, Jason remains committed to pushing the boundaries of what personalized healthcare can achieve. As he continues to lead Persona, his focus will be on expanding the company’s capabilities, exploring new technologies, and deepening its relationship with customers. Through his vision, leadership, and scientific expertise, Jason has created a company that stands out in the crowded healthcare market, offering personalized solutions that have the potential to improve countless lives.

Jason’s journey is far from over, and as he continues to steer Persona toward new horizons, one thing remains clear: his work will continue to shape the future of personalized health and wellness for years to come.

Jason Hreha, Co-Founder & CEO, Persona

With a product offering that ranges from daily vitamins to supplements addressing specific health concerns, Persona’s commitment to precision mirrors Jason’s personal philosophy that healthcare should be anything but one-size-fits-all.