How TheLorry Leverages Technology to Transform Logistics Across South-East Asia

TheLorry is a leading technology-powered logistics platform that connects individuals and companies to professional movers and drivers across South-East Asia. Founded with a vision to modernise a fragmented industry, the company provides services that cover a wide spectrum of needs. From house moving and office relocations to trucking, line-haul distribution, furniture disposal, and even cross-border logistics, TheLorry has become a one-stop solution for reliable and affordable logistics.

For small businesses and large corporates, logistics is no longer just about moving goods but about building efficiency, transparency, and trust. Nadhir Ashafiq, co-founder and CEO, reflects on TheLorry’s rise as one of the region’s most trusted logistics platforms, the importance of human connection in their work, and the challenge of bringing technology into a traditionally offline industry.

Bridging the Gaps in Logistics

When asked how the journey began, Nadhir recalls the challenges small and large customers faced before platforms like TheLorry existed. “People had to rely on word-of-mouth recommendations or unverified listings when they needed movers. Prices were inconsistent, reliability was uncertain, and there was very little transparency,” he says.

This lack of structure in the logistics space inspired the founding team to create a platform that would make finding and booking movers as simple as hailing a ride. The idea was to combine the reach of technology with the reliability of vetted drivers. By doing this, TheLorry could not only give customers peace of mind but also empower drivers and small logistics businesses with steady income and broader access to customers.

A Wide Range of Services for Different Needs

TheLorry began by offering basic lorry rental and household moving services. Over time, it expanded into multiple verticals to cater to more complex needs. Today, the company provides house moving, office relocations, bulky item delivery, trucking, line-haul distribution, furniture disposal, and even cross-border relocations.

“We listened to what customers wanted and kept adding services that solved their problems,” Nadhir explains. “At the same time, we built tools for drivers and logistics partners to manage bookings, track performance, and grow their businesses.”

The platform’s flexibility allows it to serve individuals moving into a new apartment as well as corporations that need to distribute goods across cities or countries. This versatility has positioned TheLorry as a trusted partner for both personal and business logistics.

Technology with a Human Touch

Technology sits at the core of TheLorry’s operations, but Nadhir insists that it is the human connection that differentiates them. “Moving is not just about transporting items. It is an emotional experience for families, and it is a critical lifeline for businesses,” he says.

The platform uses data to match the right drivers with the right jobs, optimise routes, and ensure timely delivery. Customers benefit from transparent pricing, real-time tracking, and professional service. For drivers, technology means fewer empty trips, better income stability, and access to a broader pool of customers.

Yet, Nadhir is clear that trust remains central. “Our drivers are partners. We invest in training and support to ensure they are equipped not only to complete jobs efficiently but also to provide a positive customer experience. That human element is irreplaceable,” he says.

Navigating Challenges and Growing Stronger

Building a logistics platform in South-East Asia comes with unique challenges. The region has diverse infrastructure, regulatory environments, and customer behaviours. Each market requires localisation and adaptation.

“The hardest part was building credibility in the early days,” Nadhir reflects. “People wondered whether they could trust us with their valuables, and drivers wanted to be sure that the platform would generate enough jobs for them. We had to prove ourselves by delivering consistently.”

Over time, TheLorry built trust through transparency and reliability. Customers could see upfront costs, track their moves, and rely on professional service. Drivers found steady opportunities and fair treatment. Word of mouth spread, and the platform grew rapidly across Malaysia and into neighbouring countries.

Empowering Small Businesses and Drivers

While large corporates use TheLorry for efficiency and scale, Nadhir is particularly proud of the impact on small businesses and independent drivers. Many mom-and-pop shops rely on the platform for affordable logistics, helping them compete in a world where speed and reliability matter more than ever.

For drivers, the platform provides a path to sustainable livelihoods. “Some of our partners used to wait by the roadside hoping someone would hire them for the day. Now they get bookings through their phone, and they can plan their income more predictably,” Nadhir says.

By professionalising what was once an informal sector, TheLorry has lifted the standards for both customers and service providers, ensuring that both sides benefit.

What’s Next for TheLorry

Nadhir sees TheLorry as more than just a logistics platform. He believes it is an ecosystem that enables growth for families, businesses, and communities. “We are not just moving items. We are moving lives and livelihoods,” he says.

The company aims to expand its reach further across South-East Asia while continuing to improve its technology and services. At the same time, it remains committed to empowering drivers and businesses that form the backbone of local economies.

For Nadhir, success is measured not only by business growth but also by the difference made in people’s lives. “When a customer tells us their move was stress-free, or a driver says they can now send their kids to school with confidence, that is when we know we are on the right track,” he shares.

TheLorry began as a solution to everyday frustrations in the logistics industry. Today, it has grown into a trusted regional platform that combines technology with a human touch. By creating transparency, building trust, and empowering both businesses and drivers, the company is redefining logistics in South-East Asia.

As the industry continues to evolve, TheLorry stands out as a reminder that behind every box, sofa, or delivery, there is a person whose life is impacted. And for Nadhir Ashafiq and his team, that is what makes the journey worthwhile.

Nadhir Ashafiq, Co-Founder, TheLorry.com

We provide a wide range of logistics services such as house moving, furniture disposal, lorry rental, office moving, cross-border relocation, trucking, line-haul distribution, as well as bulky items delivery.