TIER Mobility is the World's Leading Shared Micro-Mobility Provider, with a Mission to Change Mobility for Good: Lawrence Leuschner

TIER Mobility was established in 2018 by Lawrence Leuschner, Matthias Laug, and Julian Blessin. The founders envisioned a transformative approach to urban transportation that prioritizes sustainability and accessibility. Headquartered in Berlin, the company has quickly expanded its footprint across Europe and the Middle East, leveraging innovative technologies and business models to redefine how cities manage and experience mobility.

SME Business Review contacted Mr. Leuschner, Chairman of the Board at TIER Mobility, for an interview, and here’s what he had to say.

Interview Excerpts

What is the primary mission of TIER Mobility?

TIER Mobility's primary mission is to "Change Mobility for Good." The company is dedicated to transforming urban transportation by offering a diverse range of shared light electric vehicles, including e-scooters and e-bikes. This mission is geared towards reducing urban reliance on cars, which in turn helps alleviate traffic congestion and mitigate environmental impact by lowering carbon emissions. The company's vision encompasses not only improving the efficiency of urban mobility but also fostering a shift towards more sustainable and eco-friendly transportation solutions.

How many cities and countries does TIER Mobility currently operate in?

TIER Mobility operates in over 260 cities across 22 countries in Europe and the Middle East. This extensive network highlights the company’s rapid growth and its successful adaptation to diverse urban environments. The wide geographic reach underscores TIER Mobility's role as a major player in the shared micro-mobility sector and reflects its ability to scale its operations effectively across different markets.

What is significant about TIER Mobility’s commitment to sustainability?

TIER Mobility's commitment to sustainability is exemplified by its achievement of climate neutrality since 2020. This significant milestone underscores the company's dedication to reducing its carbon footprint and integrating eco-friendly practices into its operations. By focusing on sustainability, TIER Mobility not only addresses the urgent need for environmental stewardship but also sets a benchmark for other companies in the transportation sector. The company's climate neutrality commitment involves various strategies, including efficient vehicle design, renewable energy usage, and sustainable fleet management.

What types of vehicles does TIER Mobility offer?

TIER Mobility provides a variety of shared electric vehicles, specifically e-scooters and e-bikes. E-scooters are designed for short, convenient trips and are particularly useful for last-mile connectivity, offering a practical solution for urban commuters. E-bikes, on the other hand, cater to individuals needing more range or a versatile commuting option. By offering these vehicles on a shared basis, the company enhances urban mobility while also contributing to reduced vehicle ownership and lower overall emissions.

How does TIER Mobility ensure the safety of its vehicles and users?

TIER Mobility places a high priority on safety through a comprehensive approach that includes regular maintenance and rigorous inspection of its vehicles. The company provides users with detailed guidelines to ensure safe usage and incorporates advanced safety features such as speed limits and geofencing technology. These measures collectively contribute to a secure and reliable user experience, addressing safety concerns and promoting responsible use of the company's vehicles.

What technological advancements does TIER Mobility utilize to enhance its operations?

TIER Mobility leverages several technological advancements to optimize its operations. The integration of GPS tracking allows for precise vehicle location and management, while real-time data analytics provide insights into usage patterns and operational efficiency. The mobile app interface enhances the user experience by enabling features such as vehicle location, unlocking, route planning, and usage tracking. These technologies collectively improve fleet management, user convenience, and overall service quality.

How does TIER Mobility address equity in transportation?

TIER Mobility is committed to promoting equity in transportation by ensuring that its services are accessible to a wide range of urban populations. The company’s efforts include deploying vehicles in diverse areas, including neighborhoods that may be underserved by traditional transportation options. By making its services available to various demographic groups, TIER Mobility supports broader social goals of inclusivity and equal access to sustainable transportation solutions.

What is the company's approach to market expansion?

TIER Mobility's approach to market expansion involves a strategic evaluation of new markets and adaptation to local conditions. This approach allows the company to tailor its services to meet the specific needs of different cities and regions. By continuously assessing new opportunities and scaling its operations, the company enhances its global presence while achieving cost efficiencies and improving its service offerings. This expansion strategy reflects the company's commitment to growth and innovation in the micro-mobility sector.

How does TIER Mobility influence urban planning and policy?

TIER Mobility influences urban planning and policy by providing a viable alternative to traditional car travel, thereby supporting the development of more pedestrian-friendly and sustainable urban environments. The company's services contribute to a shift in transportation dynamics that encourages cities to rethink infrastructure and policy decisions. By promoting eco-friendly and efficient mobility solutions, TIER Mobility helps align urban development with broader sustainability goals, potentially driving changes in how cities plan and manage their transportation systems.

Lawrence Leuschner, Chairman of the Board, TIER Mobility

TIER Mobility's approach to market expansion involves a strategic evaluation of new markets and adaptation to local conditions. This approach allows the company to tailor its services to meet the specific needs of different cities and regions.