We’re Building a Safer and More Secure Internet for All: Anna Sainsbury, CEO of GeoComply

GeoComply is a leading cybersecurity company that specializes in advanced geolocation compliance and fraud prevention solutions. Businesses across various industries rely on technology that ensures transactions occur within legal jurisdictions, keeping operations secure and compliant. By detecting location fraud and other suspicious activities, the company plays a crucial role in protecting digital ecosystems.

Precision and reliability are at the core of GeoComply’s technology. With constantly evolving threats in digital spaces, businesses need real-time verification tools that adapt to new challenges. Advanced analytics and machine learning power these solutions, allowing companies to make informed decisions quickly. Fraudsters continuously refine their tactics, making security a moving target. GeoComply helps organizations stay ahead of these threats by offering accurate, reliable, and legally compliant location verification services.

The rise of online gaming, sports betting, and digital transactions has increased the need for strict compliance measures. Many jurisdictions have regulations that require precise geolocation data before authorizing certain activities. Companies in these sectors turn to GeoComply to meet legal requirements and minimize the risk of fraud. Regulatory compliance is not just a legal necessity but also a key factor in maintaining customer trust. A single security breach can erode confidence and lead to significant financial losses. GeoComply ensures that businesses operate within the required boundaries, protecting both companies and users.

Streaming services and digital content providers also benefit from robust geolocation technology. Licensing agreements often require content to be available only in specific regions. Without effective enforcement, companies face legal challenges and revenue losses. GeoComply helps media organizations enforce these restrictions, ensuring that content distribution aligns with licensing agreements. Reliable technology not only safeguards revenue but also strengthens relationships with rights holders and content creators.

Financial institutions are another sector that relies on geolocation compliance. Banks and payment processors must verify transactions to prevent fraud and unauthorized access. GeoComply provides a layer of protection by confirming whether transactions originate from legitimate sources. Cybercriminals attempt to exploit security gaps, but advanced verification methods reduce the likelihood of fraudulent activities. By integrating these solutions, financial services maintain compliance while ensuring customer transactions remain secure.

Anna Sainsbury, co-founder and CEO of GeoComply, has played a key role in shaping the company’s direction. Her leadership has driven innovation in fraud detection and regulatory compliance. In an interview with SME Business Review, she discusses the company’s journey, challenges, and vision for the future. Here’s what she had to say.

Interview Excerpts

What inspired you to start GeoComply?

I saw a growing need for businesses to verify the location of users accurately. Online gaming and sports betting were expanding, and regulations required strict compliance. Existing solutions lacked precision, so I wanted to create a technology that would provide accurate, reliable geolocation data. That vision led to GeoComply.

How has the cybersecurity industry changed since you started the company?

The threat landscape has evolved significantly. Fraudsters are more sophisticated, using advanced tools to bypass security measures. Businesses now recognize that static security solutions are not enough. Adaptive, real-time technology is essential to staying ahead of these threats. Regulations have also become stricter, making compliance more critical than ever.

What are the biggest challenges businesses face in geolocation compliance?

One of the biggest challenges is balancing security with user experience. Businesses want strong security measures without causing friction for legitimate users. Another challenge is the rapid evolution of fraud techniques. Fraudsters constantly look for new ways to manipulate systems, so companies need technology that adapts quickly.

How does GeoComply help businesses stay compliant?

We provide real-time geolocation verification that ensures transactions occur within authorized jurisdictions. Our technology analyzes multiple data points to detect location fraud and other suspicious activities. By integrating our solutions, businesses can comply with regulations while minimizing fraud risk.

What industries benefit the most from your technology?

Online gaming and sports betting were the initial focus, but many industries now rely on geolocation compliance. Financial services use our technology to verify transactions and prevent fraud. Streaming platforms enforce content licensing agreements. Even government agencies use our solutions for secure access to digital services.

What role does innovation play in cybersecurity?

Innovation is critical. Fraud tactics change constantly, so security solutions must evolve. We invest heavily in research and development to ensure our technology stays ahead of emerging threats. Machine learning and advanced analytics allow us to detect suspicious behavior with greater accuracy.

What advice would you give to companies looking to strengthen cybersecurity?

Invest in proactive security measures rather than reacting to threats after they occur. Compliance should not be an afterthought but a fundamental part of business operations. Partnering with trusted security providers ensures that businesses stay protected while maintaining regulatory compliance.

GeoComply continues to push boundaries in cybersecurity, providing businesses with the tools needed to prevent fraud and ensure compliance. With a strong commitment to innovation and security, the company remains a trusted partner for organizations that prioritize digital safety.

How do you see the future of geolocation technology?

Geolocation technology will continue to play a crucial role in cybersecurity. Businesses will need more precise, adaptive solutions to combat fraud. Privacy concerns will also shape future developments, ensuring compliance with data protection regulations. The demand for secure digital transactions will only grow.

Anna Sainsbury, Co-Founder & CEO, GeoComply

“Our software is installed on over 400 million devices worldwide and analyzes over 10 billion transactions a year, placing GeoComply in a unique position to identify and counter both current and newly emerging fraud threats.”