We’re Focused on Scaling Production, Enhancing Our Digital Backbone System, and Working With Industry Partners to Deploy Our Vehicles in Real-World Applications: Julian Broadbent, CEO of Applied EV

Applied EV is a technology company developing software-defined vehicles engineered for fully autonomous operation. By eliminating inefficiencies in mobility and logistics, it creates digital vehicle systems that function without a driver. Through the seamless integration of intelligent software with electric vehicle architecture, Applied EV is redefining transport with adaptable, high-performance solutions. This approach enhances safety, reduces costs, and improves efficiency across industries ranging from industrial logistics to passenger mobility.

In Conversation with Julian Broadbent, CEO of Applied EV

How does Applied EV differentiate itself from other autonomous vehicle companies?

We take a unique approach by focusing entirely on software-defined vehicles. Instead of adapting existing vehicle designs, we develop purpose-built platforms that integrate automation from the start. Our vehicle control system, known as the Digital Backbone, is designed to manage all aspects of the vehicle, from power distribution to decision-making. This allows us to build autonomous vehicles that are lighter, more efficient, and easier to deploy.

What industries benefit most from your technology?

Our technology is particularly valuable in industries where autonomous transport can improve efficiency and reduce operational costs. Logistics, mining, agriculture, and industrial transport are key areas where automation can make a significant difference. By removing the need for human drivers, companies can streamline operations, increase safety, and enhance productivity. The flexibility of our system also means it can be adapted for passenger transport and other mobility applications in the future.

What are some challenges you've faced in developing this technology?

One of the biggest challenges has been breaking away from traditional automotive thinking. The industry is deeply rooted in legacy systems and incremental improvements, whereas we are reimagining vehicle design entirely. Educating potential partners and investors about the benefits of a software-first approach has been essential. Additionally, regulatory frameworks for autonomous vehicles are still evolving, so navigating compliance while pushing innovation forward has required strategic planning.

How do you see autonomous vehicle technology evolving in the coming years?

Autonomous vehicles will become more common in controlled environments before widespread adoption on public roads. Industrial applications, such as logistics hubs and off-road sites, will be among the first to fully integrate autonomous transport. Over time, as regulations catch up and technology continues to improve, we will see broader adoption in urban and highway environments. Software-defined vehicles will lead the way because they allow for rapid adaptation and continuous improvement without the limitations of traditional vehicle design.

What role does sustainability play in your work?

Sustainability is a major consideration for us. Our vehicles are designed to be fully electric, reducing emissions and minimizing environmental impact. By optimizing vehicle efficiency and eliminating unnecessary components, we lower energy consumption and material waste. Additionally, automation allows for smarter route planning and reduced idle time, further improving overall sustainability.

What feedback have you received from companies testing your vehicles?

Companies appreciate the efficiency and adaptability of our vehicles. Many have noted that by removing the driver, they can optimize space and improve logistics workflows. The ability to remotely update and improve vehicle performance through software updates has also been a major advantage. Customers see the potential for significant cost savings and operational improvements, which reinforces our belief that software-defined vehicles are the future of transport.

What are your future aspirations for Applied EV?

We aim to continue pushing the boundaries of autonomous transport by refining our technology and expanding into new markets. We are focused on scaling production, enhancing our Digital Backbone system, and working with industry partners to deploy our vehicles in real-world applications. Our goal is to redefine mobility by making autonomy accessible, efficient, and sustainable for a wide range of industries.

Julian Broadbent, CEO, Applied EV

Our vehicle control system, known as the Digital Backbone, is designed to manage all aspects of the vehicle, from power distribution to decision-making. This allows us to build autonomous vehicles that are lighter, more efficient, and easier to deploy.